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Frontiers of Cyberlearning
This book demonstrates teachers’ and learners’ experiences with big data in education; education and cloud computing; and new technologies for teacher support. It also discusses the advantages of using these frontier technologies in teaching and learning and predicts the future challenges. As such, it enables readers to better understand how technologies can improve learning and teaching experiences. It is intended for graduates and scholars in educational technology disciplines and anyone interested in the applications of frontier technologies in education.
Quality Management for IT Services: Perspectives on Business and Process Performance
"This book gives both scientists and practical experts an insight into the many different facets of IT service quality management"--Provided by publisher.
Performance Appraisal in Modern Employment Relations
Contributing to the debate on work performance evaluation in a time of technological transformation, this book explores the impact of digitisation on production and organisation models, as well as on the rights and interests of the stakeholders involved. As organisations down-size, merge with other companies and become decentralised, the boundaries in employer-employee-customer relationships are blurred and new models for the organisation and assessment of work performance have emerged. With these new models, innovative regulatory approaches are sorely needed. Taking an interdisciplinary approach and drawing on theoretical concepts from organisation studies, human resource management, sociology and labour economics, this all-encompassing collection is not only essential reading for academics and students, but also for policy-makers and employers who are looking for innovative and practical solutions to the challenges of modern employment relations.
The Impact of Investments in Market-based Assets on Firm Performance
Market-based assets, such as brands or customer relationships, can be thought of as intangibles that arise through the commingling of the firm with its environment. As such, they are constructs that bridge the conceptual gap between managerial actions and firms’ financial performance. This dissertation conducts three studies that advance the understanding of investments in market-based assets conceptually, empirically, and methodologically: First, it rigorously examines prior research in the marketing-finance interface and synthesizes the findings in a conceptual overview of the field. Second, it examines investments into different drivers of customer-based firm value and relates them to different aspects of firm performance. Third, it develops a novel method to estimate investments in market-based assets for firms with undisclosed accounting information through textual analysis of legal statements.
Handbook of Research on Customer Loyalty
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.
Strategic Market Management
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Managemen...
Trading Off Competing Allocation Principles
In this book the tenability of prominent but conflicting allocation principles is evaluated with the help of questionnaire studies. Particularly the acceptance of a compromise solution is investigated which demands maximising total welfare subject to a certain floor level of individual welfare of all people. An interdisciplinary approach is followed to motivate each survey. With the help of graphical presentations consequences of different principles are visualised. Trade-offs between competing notions are found to be much more likely than possibly expected. Heterogeneity of justice attitudes can be witnessed in all studies. However, the principles of responsibility and needs seem to be of greater importance. Additionally, the gender of a respondent is found to have a major impact.
Digital Business Models
This innovative edited collection explores digital business models (DBMs) in theory and practice to contribute to knowledge of how companies, organizations and networks can design, implement and apply DBMs. It views DBMs in a range of contexts and forms, which can be integrated in a number of ways, and aims to inspire and enable academics, students and practitioners to seize the opportunities posed by digital business models, technologies and platforms. One of the first and comprehensive contributions to the field of DBMs and digital business model innovations (DBMI), the authors discuss the opportunities, challenges, technologies, implementation and value creation, customer and data protection processes of DBMs in different contexts.
Common Ground
Today’s environmental problems—climate change, loss of biodiversity, polluted air, land, and water—all have their origins to a greater or lesser extent in how we have lived, played and worked. At a time when societies are confronted with the often dramatic consequences of past choices made in the fields of energy, technology, industry, agriculture, urbanisation and consumption, we need a history that casts more light on the ways in which unsustainable human-nature relationships came into being. This means forging stronger connections between social and environmental history. Common Ground opens up a dialogue between two sub-disciplines that to date have remained largely parallel endeav...
