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Adland
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Advertising and Public Relations
Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.
Building A New Boston
"Here is one of the great stories in American urban history told by a great historian. In 1949, Boston was 'a hopeless backwater' . . . by 1970, a 'New Boston' had been created . . . Thomas O'Connor, the dean of Boston historians, brings to this tale of transformation rich learning, intimate familiarity with his subject, and a lucid sometimes witty pen." -- Jack Beatty, Senior Editor, Atlantic Monthly
Introduction to Tibetan Buddhism
This is the most comprehensive and authoritative introduction to Tibetan Buddhism available to date, covering a wide range of topics, including history, doctrines, meditation, practices, schools, religious festivals, and major figures. The revised edition contains expanded discussions of recent Tibetan history and tantra and incorporates important new publications in the field. Beginning with a summary of the Indian origins of Tibetan Buddhism and how it eventually was brought to Tibet, it explores Tibetan Mahayana philosophy and tantric methods for personal transformation. The four main schools of Tibetan Buddhism, as well as Bön, are explored in depth from a nonsectarian point of view. This new and expanded edition is a systematic and wonderfully clear presentation of Tibetan Buddhist views and practices.
The Constant Outsider, Memoirs of a South Boston Mechanic
The Constant Outsider chronicles the radical choices made by the author as part of an intense struggle to fit in and be accepted within the challenging and often violent environments of Dorchester, South Boston and beyond.This memoir is a true and exciting account of what it was like for the son of an Italian immigrant to grow up, live, and work in the predominantly Irish sections of Boston, Massachusetts during some of the most volatile and violent decades in their histories. For those who were not exposed first hand to the extreme criminal activity and violence which was Southie during the Whitey Bulger years, the events the author experienced and the people he encountered should prove riveting. Having to co-exist with killers, drug dealers and other assorted criminals, as well as the many fine and honest people that were part of the community, sometimes caused the author to walk a fine line between participating in or rejecting the lawlessness that surrounded him.
