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Foundations of Marketing with Redemption Card
Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
How Bluegrass Music Destroyed My Life
John Fahey is feared and revered around the world as a guitar player and composer. His inventions for acoustic and electric strings are the stuff of legend. Known for his finger-picking finesse, Fahey's pen has the same world-gobbling ferocity as his guitar. Fahey's collection of short stories defy classification - part memoir, part personal essay, part fiction, part manifesto. It is a collection that makes an explosive selection of his work available for public consumption. What else is there to say, except 'Grab your ankles, dear readers. It's kingdom time!'
Becoming Vaishnava in an Ideal Vedic City
Becoming Vaishnava in an Ideal Vedic City centers on a growing multinational community of ISKCON (International Society for Krishna Consciousness) devotees in Mayapur, West Bengal. While ISKCON’s history is often presented in terms of an Indian guru ‘transplanting’ Indian spirituality to the West, this book focusses on the efforts to bring ISKCON back to India. Paying particular attention to devotees’ failure to consistently live up to ISKCON’s ideals and the ongoing struggle to realize the utopian vision of an ‘ideal Vedic city’, this book argues that the anthropology of ethics must account for how moral systems accommodate the problem of moral failure.
Fr John Fahy 1893-1969
A biography of Fr. Fahy, an Irish preist whose close affiliation with Sinn Fein throught the Irish War of Independece led to many a confrontation with the authorities of both church and state.
Foundations of Marketing
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
Advanced Applications in Acoustics, Noise and Vibration
Advanced Applications in Acoustics, Noise and Vibration provides comprehensive and up-to-date overviews of knowledge, applications and research activities in a range of topics that are of current interest in the practice of engineering acoustics and vibration technology. The thirteen chapters are grouped into four parts: signal processing, acoustic modelling, environmental and industrial acoustics, and vibration. Following on from its companion volume Fundamentals of Noise and Vibration this book is based partly on material covered in a selection of elective modules in the second semester of the Masters programme in 'Sound and Vibration Studies' of the Institute of Sound and Vibration Research at the University of Southampton, UK and partly on material presented in the annual ISVR short course 'Advanced Course in Acoustics, Noise and Vibration'.
John Fahey - Guitar Anthology
(Guitar Recorded Versions). 18 songs in note-for-note transcriptions with tab from the man who was considered the grandfather of instrumental acoustic fingerstyle guitar. Includes: America * Brenda's Blues * Desperate Man Blues * In Christ There Is No East or West * John Henry * Poor Boy, Long Ways from Home * Some Summer Day * Steamboat Gwine 'Round De Bend * Tell Her to Come Back Home * When the Springtime Comes Again * and more. Includes a biography and discography.
Fundamentals of Noise and Vibration
Fundamentals of Noise and Vibration is based on the first semester of the postgraduate Masters' course in Sound and Vibration Studies at the Institute of Sound and Vibration Research, at the University of Southampton. The main objective of the course is to provide students with the skills and knowledge required to practise in the field of noise and vibration control technology. Readers do not need prior formal training in acoustics although a basic understanding of mechanics, fluid dynamics and applied mathematics is required. Many of the chapters use examples of models and forms of analysis to illustrate the principles that they introduce. By pointing toward the practical application of these fundamental principles and methods, the book will benefit those wishing to extend their knowledge and understanding of acoustic and vibration technology for professional purposes. Advanced Applications in Acoustucs, Noise and Vibration serves as a companion volume.
EBOOK: Foundations of Marketing, 6e
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How...
Foundations of Marketing
Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to customers and organisations, how innovative brand positioning drives commercial success, how companies in the service sector such as Paddy Power build a loyal customer base, and how viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance.
