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Fr John Fahy 1893-1969
A biography of Fr. Fahy, an Irish preist whose close affiliation with Sinn Fein throught the Irish War of Independece led to many a confrontation with the authorities of both church and state.
Foundations of Marketing, 7e
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing • How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels • The role of brand communities, peer-to-peer marke...
Foundations of Marketing with Redemption Card
Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
Becoming Vaishnava in an Ideal Vedic City
Becoming Vaishnava in an Ideal Vedic City centers on a growing multinational community of ISKCON (International Society for Krishna Consciousness) devotees in Mayapur, West Bengal. While ISKCON’s history is often presented in terms of an Indian guru ‘transplanting’ Indian spirituality to the West, this book focusses on the efforts to bring ISKCON back to India. Paying particular attention to devotees’ failure to consistently live up to ISKCON’s ideals and the ongoing struggle to realize the utopian vision of an ‘ideal Vedic city’, this book argues that the anthropology of ethics must account for how moral systems accommodate the problem of moral failure.
Book Production and Letters in the Western European Renaissance
First published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.
EBOOK: Foundations of Marketing, 6e
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How...
Foundations of Marketing
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
Foundations of Marketing
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
Fundamentals of Noise and Vibration
Fundamentals of Noise and Vibration is based on the first semester of the postgraduate Masters' course in Sound and Vibration Studies at the Institute of Sound and Vibration Research, at the University of Southampton. The main objective of the course is to provide students with the skills and knowledge required to practise in the field of noise and vibration control technology. Readers do not need prior formal training in acoustics although a basic understanding of mechanics, fluid dynamics and applied mathematics is required. Many of the chapters use examples of models and forms of analysis to illustrate the principles that they introduce. By pointing toward the practical application of these fundamental principles and methods, the book will benefit those wishing to extend their knowledge and understanding of acoustic and vibration technology for professional purposes. Advanced Applications in Acoustucs, Noise and Vibration serves as a companion volume.
The Role of Resources in Global Competition
Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment. This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies. This work will be of essential interest to academics and researchers in the fields of international strategy and international business.
