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This volume looks at the context and history of management learning, offers a critical framework within which the key debates can be understood, discusses its values and purpose, and looks at external factors which influence it.
During the 1980s and 1990s, organisations have undergone both regulation and deregulation. This set of papers written by a distinguished selection of international experts examines the nature of regulation, its evolution in particular sectors and its impact on social and economic equality. It draws on social theory concerned with the nature of regulation and order in modern societies as well as providing as a series of detailed analyses of particular forms of regulatory regimes in national and international contexts. The book should be of particular interest to management and business researchers, sociologists and political economists concerned with the process of regulation and its impact on organisations and management.
Brings together considerations of the strategic relationship between technology and other resources, such as production capabilities, marketing prowess, finance and organisational culture.
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Using unprecedented access to the key actors inside the UK Office of Telecommunications (OFTEL) and supporting interviews, this book explores how telecommunications regulation works from the inside.
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Neo-Industrial Organising explores an emerging area of importance in management and organisation studies, namely the trend towards a projectization of the economy as a whole and the inter- and intra-organisational relations of renewal projects. By reporting on the experiences of twenty-five renewal projects from a wide variety of both local and international organisations, the authors develop a theoretical framework based on action and knowledge, in order to answer such key questions as: What is neo-industrial management? What does the future hold for organisations? How will institutions be formed? What effects will neo-industrial organising have on the individual and his/her work situation? Topics covered include: * industrial renewal, organisation and management * project management and temporary organisation * personnel recruitment, selection and training * societal infrastructure Distinctive, relevant and accessibly written, this book will interest researchers and students in the field of organisational behaviour.
This book is the first in-depth study of Greek government and features extensive interviews and interviews with former prime ministers of Greece.
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.
Public-Private partnerships are an increasing aspect of the delivery of public policies and services across the world. This book is the first to draw upon a range of disciplines to offer theoretical perspectives upon their analysis as well as a range of case-studies of their management from around the world. It also offers a number of frameworks fo