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With the glamorous Grand Canyon as its backyard, Tusayan has a fascinating history. Dedicated just one year after the Grand Canyon National Park, the village of Tusayan had its humble beginnings in 1920 as a small sheep ranch operated by the Hull brothers. Tusayan quickly became a hub for the millions of travelers who made their way to the Grand Canyon each year. The two areas share a mutual school, a health care center, and other amenities. Other pioneers, such as R. P. Thurston, helped ensure the area's longevity with the addition of Highway 64 through the center of the village and the arrival of the Grand Canyon Airport, making Tusayan one of the most visited little towns in northern Arizona.
One of the most historically significant places at the Grand Canyon, yet one of the least known, is the Grand Canyon Pioneer Cemetery. Very few national parks have an active burial ground, but the pioneers who rest here represent all walks of life throughout the canyon's history. Pioneer Cemetery is the final resting place for miners, businessmen, park superintendents, rangers, mule wranglers, and even some local characters. Legendary residents of the Grand Canyon, including John Hance, Pete Berry, Ralph Cameron, William Wallace Bass, and the Kolb brothers are also buried onsite, secluded in a beautiful grove of pine trees. It is an area of the Grand Canyon that is seldom written about or discussed.
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Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook’s career to provide a lively and thought-provoking exploration of the evolution of consumer research. Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have intereste...