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Consumer Behavior
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International Marketing
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references...
John Shaw's Nature Photography Field Guide
An updated bestseller, this book of extraordinarily beautiful photographs of nature contains state-of-the-art instruction on how any photographer can aim for equally impressive results every time a camera is focused on the great outdoors. Even highly skilled photographers are often baffled by the problems facing them when they work outdoors. But with this exceptional field guide in hand, every photographer—beginner, serious amateur, semi-pro, and pro—can conquer the problems encountered in the field. Using his own exceptional work as examples, the author discusses each type of nature subject and how to approach photographing it. Specific advice and information cover selection of equipment and lenses; how to compose a shot; how to get close ups; and other tips covering a range of techniques to enrich various types of nature photographs.
Rising Star, Setting Sun
After winning the presidency by a razor-thin victory on November 8, 1960, over Richard Nixon, Dwight D. Eisenhower’s former vice president, John F. Kennedy became the thirty-fifth president of the United States. But beneath the stately veneers of both Ike and JFK, there was a complex and consequential rivalry. In Rising Star, Setting Sun, John T. Shaw focuses on the intense ten-week transition between JFK’s electoral victory and his inauguration on January 20, 1961. In just over two months, America would transition into a new age, and nowhere was it more marked that in the generational and personal difference between these two men and their dueling visions for the country they led. The former general espoused frugality, prudence, and stewardship. The young political wu¨nderkid embodied dramatic themes and sweeping social change. Extensively researched and eloquently written, Shaw paints a vivid picture of what Time called a “turning point in the twentieth century” as Americans today find themselves poised on the cusp of another watershed moment in our nation’s history.
E-commerce and the Digital Economy
This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy. Researchers, students, and practitioners - anyone interested in the current issues and future direction of electronic commerce, especially from the standpoint of information systems and information technology - will find this book to be an authoritative source of cutting-edge information. The volume is divided into four parts: Part I covers the fundamental issues of information technology standards and the transformation of industry structure; Part II focuses on B2B commerce; Part III investigates the management of mobile and IT infrastructure; and Part IV includes trust, security, and legal issues that undergird the success of e-commerce initiatives.
W.E.B. Du Bois and The Souls of Black Folk
W. E. B. Du Bois and The Souls of Black Folk
Official Register
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