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A Scientist's Guide to Talking with the Media
In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues.
Physics from Symmetry
This is a textbook that derives the fundamental theories of physics from symmetry. It starts by introducing, in a completely self-contained way, all mathematical tools needed to use symmetry ideas in physics. Thereafter, these tools are put into action and by using symmetry constraints, the fundamental equations of Quantum Mechanics, Quantum Field Theory, Electromagnetism, and Classical Mechanics are derived. As a result, the reader is able to understand the basic assumptions behind, and the connections between the modern theories of physics. The book concludes with first applications of the previously derived equations. Thanks to the input of readers from around the world, this second edition has been purged of typographical errors and also contains several revised sections with improved explanations.
Alturas Field Office
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The Hamster Revolution
"A fun read and smart solution to the serious problem of email overload" (Marcus Buckingham, author of "Now Discover Your Strengths), The Hamster Revolution" offers an appealing approach to managing e-mail.
