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Mastering Data Warehouse Design
A cutting-edge response to Ralph Kimball's challenge to thedata warehouse community that answers some tough questions aboutthe effectiveness of the relational approach to datawarehousing Written by one of the best-known exponents of the Bill Inmonapproach to data warehousing Addresses head-on the tough issues raised by Kimball andexplains how to choose the best modeling technique for solvingcommon data warehouse design problems Weighs the pros and cons of relational vs. dimensional modelingtechniques Focuses on tough modeling problems, including creating andmaintaining keys and modeling calendars, hierarchies, transactions,and data quality
Corporate Information Factory
The "father of data warehousing" incorporates the latesttechnologies into his blueprint for integrated decision supportsystems Today's corporate IT and data warehouse managers are required tomake a small army of technologies work together to ensure fast andaccurate information for business managers. Bill Inmon created theCorporate Information Factory to solve the needs ofthese managers. Since the First Edition, the design of the factoryhas grown and changed dramatically. This Second Edition, revisedand expanded by 40% with five new chapters, incorporates thesechanges. This step-by-step guide will enable readers to connecttheir legacy systems with the data warehouse and deal with a hostof new and changing technologies, including Web access mechanisms,e-commerce systems, ERP (Enterprise Resource Planning) systems. Thebook also looks closely at exploration and data mining servers foranalyzing customer behavior and departmental data marts forfinance, sales, and marketing.
The CRM Handbook
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
The Requirements Engineering Handbook
Gathering customer requirements is a key activity for developing software that meets the customer's needs. A concise and practical overview of everything a requirement's analyst needs to know about establishing customer requirements, this first-of-its-kind book is the perfect desk guide for systems or software development work. The book enables professionals to identify the real customer requirements for their projects and control changes and additions to these requirements. This unique resource helps practitioners understand the importance of requirements, leverage effective requirements practices, and better utilize resources. The book also explains how to strengthen interpersonal relationships and communications which are major contributors to project effectiveness. Moreover, analysts find clear examples and checklists to help them implement best practices.
Business Intelligence Roadmap
This software will enable the user to learn about business intelligence roadmap.
From Analyst to Leader
Become equipped with the principles, knowledge, practices, and tools need to assume a leadership role in an organization. From Analyst to Leader: Elevating the Role of the Business Analyst uncovers the unique challenges for the business analyst to transition from a support role to a central leader serving as change agent, visionary, and credible leader.
Building and Maintaining a Data Warehouse
As it is with building a house, most of the work necessary to build a data warehouse is neither visible nor obvious when looking at the completed product. While it may be easy to plan for a data warehouse that incorporates all the right concepts, taking the steps needed to create a warehouse that is as functional and user-friendly as it is theoreti
Accelerating Customer Relationships
Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the right price, at the right time, through the right channel, to satisfy the customer's need or desire. Information Technology—in the form of sophisticated databases fed by electronic commerce, point-of-sale devices, ATMs, and other customer touch points—is changing the roles of marketing and managing customers. Information and knowledge bases abound and are being leveraged to drive new profitability and manage changing relationships with customers. The creation of knowledge bases, sometimes called data warehouses or Info-Structures...
Dimensional Modeling: In a Business Intelligence Environment
In this IBM Redbooks publication we describe and demonstrate dimensional data modeling techniques and technology, specifically focused on business intelligence and data warehousing. It is to help the reader understand how to design, maintain, and use a dimensional model for data warehousing that can provide the data access and performance required for business intelligence. Business intelligence is comprised of a data warehousing infrastructure, and a query, analysis, and reporting environment. Here we focus on the data warehousing infrastructure. But only a specific element of it, the data model - which we consider the base building block of the data warehouse. Or, more precisely, the topic...
