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This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.
Advancements in the treatment for diabetes and cardiovascular complications in the last decade completely changed the landscape of these diseases. Newly developed medications significantly reduce the risk of cardiovascular complications and slow down the progression of diabetes, while innovative surgical technologies substantially improve the survival rates from the lethal complications. However, the emergence of advanced techniques comes with high expenses, which create huge barriers for access and worsens the disparity in health outcomes. Meanwhile, the use of these technologies calls for post-marketing surveillance in real world. How did new technologies adapt in the developed/developing ...
Business schools are facing ever increasing internationalization: students are far less homogenous than before, faculty members come from different countries, and teaching is carried out in second (or even third) languages. As a result business schools and their teachers wrestle with new challenges as these changes accelerate. Teaching and Learning at Business Schools brings together contributions from business school managers and educators involved in the International Teachers Programme; a faculty development programme started by Harvard Business School more than 30 years ago and now run by a consortium of the London Business School, Manchester Business School, Kellogg, Stern School of Business, INSEAD, HEC Paris, IAE Aix-en-Provence, IMD, SDA Bocconi Milan and Stockholm School of Economics. The book tackles themes both within the classroom - teaching across different contexts and cultures - and outside the classroom - leading and developing business schools, designing and running programmes, developing faculty members. The authors provide direction, ideas and techniques for transforming business education that are accessible to everyone.
Refrigeration, air conditioning, and heat pumps (RACHP) have an important impact on the final energy uses of many sectors of modern society, such as residential, commercial, industrial, transport, and automotive. Moreover, RACHP also have an important environmental impact due to the working fluids that deplete the stratospheric ozone layer, which are being phased out according to the Montreal Protocol (1989). Last, but not least, high global working potential (GWP), working fluids (directly), and energy consumption (indirectly) are responsible for a non-negligible quota of greenhouse gas (GHG) emissions in the atmosphere, thus impacting climate change.
Given the success of the previous collection Pharmacological and Non-Pharmacological Therapy for Obesity and Diabetes, we are pleased to announce the launch of Volume II. Overweight and obesity are defined as abnormal or excessive fat accumulation that may induce inflammation and impair health, leading to metabolic syndrome and diabetes. Their prevalence is increasing and is considered a major public health concern in the 21st century. While numerous mechanisms have been proposed for this epidemic of obesity, it is well agreed upon that lack of physical activity and high calorie intake plays causal roles. Understanding the causes that lead to obesity and also its prevention or reversion are of public health priority. This could be managed by either modification of lifestyle (through physical activity to restore energy balance or reduction of calorie intake, proper diet that is rich in fiber, increasing energy outlay) or using adequate medication.