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This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.
Business schools are facing ever increasing internationalization: students are far less homogenous than before, faculty members come from different countries, and teaching is carried out in second (or even third) languages. As a result business schools and their teachers wrestle with new challenges as these changes accelerate. Teaching and Learning at Business Schools brings together contributions from business school managers and educators involved in the International Teachers Programme; a faculty development programme started by Harvard Business School more than 30 years ago and now run by a consortium of the London Business School, Manchester Business School, Kellogg, Stern School of Business, INSEAD, HEC Paris, IAE Aix-en-Provence, IMD, SDA Bocconi Milan and Stockholm School of Economics. The book tackles themes both within the classroom - teaching across different contexts and cultures - and outside the classroom - leading and developing business schools, designing and running programmes, developing faculty members. The authors provide direction, ideas and techniques for transforming business education that are accessible to everyone.
Advancements in the treatment for diabetes and cardiovascular complications in the last decade completely changed the landscape of these diseases. Newly developed medications significantly reduce the risk of cardiovascular complications and slow down the progression of diabetes, while innovative surgical technologies substantially improve the survival rates from the lethal complications. However, the emergence of advanced techniques comes with high expenses, which create huge barriers for access and worsens the disparity in health outcomes. Meanwhile, the use of these technologies calls for post-marketing surveillance in real world. How did new technologies adapt in the developed/developing ...
If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements, concepts, analyses and interrelationships that make up this strategic thinking, and shows how to employ it in your business or organization.
Diabetes mellitus is a chronic metabolic disease characterized by elevated blood glucose levels, which severely affects the quality of life and survival of patients. There are approximately 537 million diabetic people globally in 2021 predicted to rise to 783 million by 2045 (IDF Diabetes Atlas 2021). Despite improvements in glycaemic controls and other advanced therapies, vascular complications remain the leading cause of morbidity and mortality in people with type 2 diabetes (T2D). Therefore, prevention strategies for cardiovascular complications of T2D must be considered a global health goal in light of the increasing prevalence of the disease and its complications. This Research Topic ai...
Refrigeration, air conditioning, and heat pumps (RACHP) have an important impact on the final energy uses of many sectors of modern society, such as residential, commercial, industrial, transport, and automotive. Moreover, RACHP also have an important environmental impact due to the working fluids that deplete the stratospheric ozone layer, which are being phased out according to the Montreal Protocol (1989). Last, but not least, high global working potential (GWP), working fluids (directly), and energy consumption (indirectly) are responsible for a non-negligible quota of greenhouse gas (GHG) emissions in the atmosphere, thus impacting climate change.