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Global Fashion Brands
Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.
Joseph II And His Court
He turned and looked at her with a benevolent smile. "Come hither, my child," said he. "You would speak with the emperor. I am he."The girl uttered a stifled cry, and falling on her knees, she hid her death-like face in her hands. For she had recognized her unknown protector. Yes, this noble man, who had proffered help and promised protection, this was the emperor, and to his face she had called him miser and tyrant!-from "Chapter XXXV: The Disguise Removed"In the constrained culture of 19th-century Europe, Luise M hlbach was thwarted in her desire to become a historian, so instead she wrote historical novels in her native German-more than 100 of them, most of which were bestsellers in Europ...
The Experience Economy, Updated Edition
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
The Awesome Life Force
1982 the Hermetic Laws of the Universe as Applied to All Phenomena. the most incredible information ever placed between the covers of a book. the greatest mysteries known to man are resolved for the first time in human history and so clearly explained.
Brand/Story
Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics a...
General Orders
Contains laws which are that were passed by the Congress that concern Army operations or personnel and were issued as general orders.
The Films of Joseph H. Lewis
Explores American Joseph H. Lewis's eclectic career, including his best-known film, Gun Crazy. Joseph H. Lewis enjoyed a monumental career in many genres, including film noir and B-movies (with the East Side Kids) as well as an extensive and often overlooked TV career. In The Films of Joseph H. Lewis, editor Gary D. Rhodes, PhD. gathers notable scholars from around the globe to examine the full range of Lewis's career. While some studies analyze Lewis's work in different areas, others focus on particular films, ranging from poverty row fare to westerns and "television films." Overall, this collection offers fresh perspectives on Lewis as an auteur, a director responsible for individually uni...
