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Public Relations in Asia Pacific
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marst...
Global Fashion Brands
Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.
Transglobal Fashion Narratives
Everywhere we look, people are using fashion to communicate self and society--who they are, and where they belong. Transglobal Fashion Narratives presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog, and artist to audience, the book examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists, and bloggers.
Planet Cosplay
Planet Cosplay is authored by widely published scholars in this field, examining the central aspects of cosplay ranging from sources and sites to performance and play, from sex and gender to production and consumption.
The Fashion Business Reader
The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities. As well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.
Faces of English Education
Faces of English Education provides an accessible, wide-ranging introduction to current perspectives on English language education, covering new areas of interest and recent studies in the field. In seventeen specially commissioned chapters written by international experts and practitioners, this book: offers an authoritative discussion of theoretical issues and debates surrounding key topics such as identity, motivation, teacher education and classroom pedagogy; discusses teaching from the perspective of the student as well as the teacher, and features sections on both in- and out-of-class learning; showcases the latest teaching research and methods, including MOOCs, use of corpora, and blended learning, and addresses the interface between theory and practice; analyses the different ways and contexts in which English is taught, learned and used around the world. Faces of English Education is essential reading for pre- and in-service teachers, researchers in TESOL and applied linguistics, and teacher educators, as well as upper undergraduate and postgraduate students studying related topics.
Transglobal Fashion Narratives
Everywhere we look, people are using fashion to communicate self and society - who they are, and where they belong. This book presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog, and artist to audience, it examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists, and bloggers.
Recycling and Lifetime Management in the Textile and Fashion Sector
This book provides a wide landscape for recycling and product lifetime management in the textile and fashion sector. Through this approach, the book attempts to deepen the understanding of the sustainability transformation, which is currently desperately needed but also already happening in the design, manufacture, consumption and recycling of textiles and garments. The textile and garment recycling and redefining product lifetimes of this transformation are at the core of the new understanding of sustainability. An accessible and compelling read, Recycling and Lifetime Management in the Textile and Fashion Sector will appeal to students, scholars, professionals, policy makers and industry practitioners.
Fashionable Masculinities
Fashionable Masculinities explores the expression of masculinities through constructions of fashion, identity, style and appearance. Essays include musical pop sensation Harry Styles, rapper and producer "Puff Daddy" Sean Combs, lumbersexuals, spornosexuals, sexy daddies, and aging cool black daddies. This book interrogates and challenges the meaning of masculinities and the ways that they are experienced and lived.
Fashion, Women and Power
This book addresses the relationships between fashion, women and power. One of the constants within the book is to question the enduring relationship between women and dress and how these inform and articulate the ways in which women remain represented as either suitable or not for public office and their behaviour is informed through dress when they are in power. The book critiques the interplays between politics, power, class, race and expectation in relation to the everyday practice of getting dress and the more performative and symbolic function of dress as embodiment. As never before, women are in positions of political power, and find themselves facing the maelstroms of mass media rega...
