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'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.
William Varney (1608?-1654) married widow Bridget (Knight) Parsons in 1629, and in 1634 the family immigrated from England to Ipswich, Massachusetts. Charles William Varney I (1835-1884), a direct descendant in the eighth generation, moved from New Hampshire to Berwick, Maine and married Rachel Taylor Parker in 1857. Descendants and relatives lived in New England, Missouri, Colorado, Texas, California and elsewhere.
The Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics—full details of which are included in an appendix.