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Marketing Management
This work emphasizes how marketing as an overall philosophy contributes to sound decision making. It integrates scholarly research with industry practice.
Bulletin
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Bulletin
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Next Generation Business Strategies for the Base of the Pyramid
This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its “second-generation” techniques reflect crucial lessons learned by “BoP” pioneers: lessons that dramatically increase the likelihood of success.
Transformative Consumer Research for Personal and Collective Well-being
Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
Path Dependence and Creation
The editors, aware of the recent work in evolutionary theory and the science of chaos and complexity, challenge the sometimes deterministic flavor of this subject. They are interested in uncovering the place of agency in these theories that take history so seriously. In the end, they are as interested in path creation and destruction as they are in path dependence. This book is compiled of both theoretical and empirical writings. It shows relatively well-known industries, such as the automobile, biotechnology, and semi-conductor industries in a new light. It also invites the reader to learn more about medical practices, wind power, lasers, and synthesizers. Primarily written for academicians, researchers, and Ph.D. students in fields related to technology management, this book is research-oriented and will appeal to all managers.
Annual Report
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Cocaine Trafficking in the Caribbean and West Africa in the Era of the Mexican Cartels
This book deals with three major developments within the illicit drug trade of the Caribbean Basin that not only changed the nature of the illicit trade but has expanded the expanse of the trade as it now impacts Africa and Asia making it truly globalised. The three major developments dealt with are: the trafficking jump to West Africa by Caribbean Basin drug trafficking organisations, the rise to dominance of the Mexican cartels in the illicit trade of the Caribbean Basin and the evolution and nature of Caribbean gangland and its organic links to the illicit drug trade.
