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Snowflake: The Definitive Guide
Snowflake's ability to eliminate data silos and run workloads from a single platform creates opportunities to democratize data analytics, allowing users at all levels within an organization to make data-driven decisions. Whether you're an IT professional working in data warehousing or data science, a business analyst or technical manager, or an aspiring data professional wanting to get more hands-on experience with the Snowflake platform, this book is for you. You'll learn how Snowflake users can build modern integrated data applications and develop new revenue streams based on data. Using hands-on SQL examples, you'll also discover how the Snowflake Data Cloud helps you accelerate data scie...
Hands-On Salesforce Data Cloud
Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data. Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predic...
Hands-On Salesforce Data Cloud
Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data. Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predic...
Customer 360
Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back. To demonstrate the influence and importance of these id...
Snowflake: The Definitive Guide
Snowflake's ability to eliminate data silos and run workloads from a single platform creates opportunities to democratize data analytics, allowing users at all levels within an organization to make data-driven decisions. Whether you're an IT professional working in data warehousing or data science, a business analyst or technical manager, or an aspiring data professional wanting to get more hands-on experience with the Snowflake platform, this book is for you. You'll learn how Snowflake users can build modern integrated data applications and develop new revenue streams based on data. Using hands-on SQL examples, you'll also discover how the Snowflake Data Cloud helps you accelerate data scie...
Learning Snowflake SQL and Scripting
To help you on the path to becoming a Snowflake pro, this concise yet comprehensive guide reviews fundamentals and best practices for Snowflake's SQL and Scripting languages. Developers and data professionals will learn how to generate, modify, and query data in the Snowflake relational database management system as well as how to apply analytic functions for reporting. Author Alan Beaulieu also shows you how to create scripts, stored functions, and stored procedures to return data sets using Snowflake Scripting. This book is ideal whether you're new to databases and need to run queries or reports against a Snowflake database, or transitioning from databases such as Oracle, SQL Server, or My...
Ulysses
None
Flow Architectures
Software development today is embracing events and streaming data, which optimizes not only how technology interacts but also how businesses integrate with one another to meet customer needs. This phenomenon, called flow, consists of patterns and standards that determine which activity and related data is communicated between parties over the internet. This book explores critical implications of that evolution: What happens when events and data streams help you discover new activity sources to enhance existing businesses or drive new markets? What technologies and architectural patterns can position your company for opportunities enabled by flow? James Urquhart, global field CTO at VMware, g...
Snowflake Cookbook
Develop modern solutions with Snowflake's unique architecture and integration capabilities; process bulk and real-time data into a data lake; and leverage time travel, cloning, and data-sharing features to optimize data operations Key Features Build and scale modern data solutions using the all-in-one Snowflake platform Perform advanced cloud analytics for implementing big data and data science solutions Make quicker and better-informed business decisions by uncovering key insights from your data Book Description Snowflake is a unique cloud-based data warehousing platform built from scratch to perform data management on the cloud. This book introduces you to Snowflake's unique architecture, ...
