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Pranklopedia
Collects practical jokes of different difficulties, from sabotaging a victim's drink to short-sheeting a bed to fake lottery cards.
Frightlopedia
A deliciously creepy book for kids who love ghost stories, monsters, spiders, and more! Combining fact, fiction, and hands-on activities, Frightlopedia is an illustrated A-Z collection of some of the world’s most frightening places, scariest stories, and gruesomest creatures, both real and imagined. Discover Borneo’s Gomantong Cave, where literally millions of bats, cockroaches, spiders, and rats coexist—in pitch darkness. Learn about mythical creatures like the Mongolian Death Worm—and scarily real ones like killer bees, which were accidentally created by scientists in the 1950s. Visit New Orleans’s Beauregard-Keyes house, where Civil War soldiers are said to still clash in the front hall. Plus ghost stories from around the world, a cross-cultural study of vampires, and how to transform into a zombie with makeup. Each entry includes a “Fright Meter” measurement from 1 to 3, because while being scared is fun, everyone has their limit. A 2017 YALSA Quick Pick for Reluctant Readers.
The Good Enough Diet
Too busy for endless calorie counting or specialised diets that require excessive preparation? Struggling to schedule in gym sessions or finding it hard to refuse that second piece of cake? Whatever your reason, The Good Enough Diet delivers great results for people who want to be healthy but don't have time to be obsessive. This breakthrough book by health industry experts dietitian Tara Diversi and exercise physiologist Dr Adam Fraser provides a series of easy-to-implement strategies that will deliver amazing weight-loss results without turning your lifestyle upside down! In this book you will learn: why low-fat food can make you fat why taking the stairs can make you put on weight why health professionals don't follow the advice they give you why near enough really is good enough to lose weight! Stop feeling guilty and punishing yourself for not being perfect and learn the real secret to weight-loss success.
Leading on the Edge
Lessons on authentic leadership from the 58th annual Antarctic expedition In Leading on the Edge, successful business speaker and consultant Rachael Robertson shares the lessons she learned as leader of a year-long expedition to the wilds of Antarctica. Leading eighteen strangers around the clock for a full year—through months of darkness and with no escape from the frigid cold, howling winds, and each other—Robertson learned powerful lessons about what real, authentic leadership is. Here, she offers a deeply honest and humorous account of what it takes to survive and lead in the harshest environment on Earth. What emerges from her graphic account is a series of powerful and practical le...
Selfish, Scared and Stupid
Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail. This book helps businesses design their organisations for reality rather than perfection, and also offers strate...
Innovation is a State of Mind
A modern framework for practical innovation—from individual ideas to an innovative organisational culture Everyone says that innovation is important. The problem is that no one tells you how to be innovative. Innovation is a State of Mind sets out a step-by-step guide to creating innovative ideas and putting them into action. You'll learn how to generate more ideas with greater potential, how to grow and evaluate them, test their effectiveness and then implement the ones that are going to improve your business. Author James O'Loghlin has worked with over a thousand of Australia's best inventors and innovators in the eight years he hosted ABC-TV's The New Inventors. He studied what they do ...
Audience
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.
Sing Out
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