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Myths of Strategy
Every business should introduce new technologies to improve their performance? The only way to innovate is to think outside of the box? And obviously, having a Chief Strategy Officer is a guarantee of success. Really? The reality is that there are no magic recipes for success. If there were, every company would use them, and no single company would be outstanding. Business strategy is messy, requires hard graft and is difficult to get right. And yet the world of strategy is dominated by management consultants and business gurus making sweeping generalizations, oversimplifying business thinking and peddling their own unfounded ideas. But do these methods actually work? Myths of Strategy debun...
Management
Completely updated and revised, this eleventh edition arms managers with the business tools they’ll need to succeed. The book presents managerial concepts and theory related to the fundamentals of planning, leading, organizing, and controlling with a strong emphasis on application. It offers new information on the changing nature of communication through technology. Focus is also placed on ethics to reflect the importance of this topic, especially with the current economic situation. This includes all new ethics boxes throughout the chapters. An updated discussion on the numerous legal law changes over the last few years is included as well. Managers will be able to think critically and make sound decisions using this book because the concepts are backed by many applications, exercises, and cases.
Global Strategic Management
International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, firms need a well-developed capability for sound strategic decisions. This comprehensive work provides an applied and integrated strategic framework for developing capabilities that lead to global success. It is designed to help readers achieve three essential objectives. First, it provides intellectual and practical guidelines for readers to execute goals and strategies that lead to meaningful and productive results. The book is packed with frameworks, cases, anchoring exercises, techniques, and to...
Encyclopedia of Management Theory
In discussing a management topic, scholars, educators, practitioners, and the media often toss out the name of a theorist (Taylor, Simon, Weber) or make a sideways reference to a particular theory (bureaucracy, total quality management, groupthink) and move on, as if assuming their audience possesses the necessary background to appreciate and integrate the reference. This is often far from the case. Individuals are frequently forced to seek out a hodgepodge of sources varying in quality and presentation to provide an overview of a particular idea. This work is designed to serve as a core reference for anyone interested in the essentials of contemporary management theory. Drawing together a t...
Sonic time machines
Our studies of aesthetics and knowledge have long tended to privilege the visual - at the expense, Wolfgang Ernst argues, of the aural. 'Sonic Time Machines' aims to correct that, presenting a striking new approach to theorising sound that investigates its split existence: as a temporal effect in a techno-cultural context and as a source of knowledge and information. Ernst creates a new term for the concept at the heart of the book, "sonicity," a flexible and powerful term that allows him to consider sound with all its many physical, philosophical, and cultural valences.
Business Advantage Advanced Student's Book with DVD
An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Advanced level books include input from the following leading institutions and organisations: Alibaba, Dyson, Piaggio, and The Cambridge Judge Business School. The Student's Book comes with a free DVD of case studies.
Business Process Outsourcing
Business Process Outsourcing (BPO) is becoming the new revolutionas company's of all sizes are seeking to take advantage of thissource of competitive advantage. This book provides a step-by-step approach to understanding theapplication of Business Process Outsourcing, assessing the BPOopportunity in the company, and then managing the transition toBPO. It serves as a guide to implementing BPO and as a referencesource to solving the variety of issues that may arise during a BPOinitiative. Each chapter features a case study, insight from apractitioner, focus on how BPO affects people, and ethicalconsiderations. * Discusses both the how and why of business process outsourcingwith a straightforward "how to" approach. * Provides managers with the tools to analyse the BPO opportunitiesfor their own firms, as well as techniques and strategies formanaging a BPO initiative. * Empowers businesses of all sizes to take advantage of thisall-encompassing business revolution.
Cyber Mayday and the Day After
Successfully lead your company through the worst crises with this first-hand look at emergency leadership Cyber security failures made for splashy headlines in recent years, giving us some of the most spectacular stories of the year. From the Solar Winds hack to the Colonial Pipeline ransomware event, these incidents highlighted the centrality of competent crisis leadership. Cyber Mayday and the Day After offers readers a roadmap to leading organizations through dramatic emergencies by mining the wisdom of C-level executives from around the globe. It’s loaded with interviews with managers and leaders who've been through the crucible and survived to tell the tale. From former FBI agents to ...
Noteworthy Francophone Women Directors
"Noteworthy Francophone women directors : a sequel is a comprehensive guide that acts as both a teaching tool and a directory for research. The book begins by following films released after the publication of Pallister and Hottell's last volume, Francophone women film directors, in 2005, and stops after the Cannes film festival in 2010."--Book cover.
Myths of Branding
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths o...
