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Communities are one of the most important factors affecting consumer decisions. The final phase of the concept of community with developing technology and globalization is virtual communities. As this book argues, the subject of virtual communities and how they are changing is also now more relevant than ever before for students, as they will be the future managers and business owners who have to grapple with the effects of the changes in behaviour. This text provides detailed information about the definition, features, and types of virtual communities, and will stimulate academics, students and especially business owners to conduct more research in this field.
İktisadi ve İdari Bilimler Alanında Uluslararası Çalışmalar IV” adlı bu kitabın amacı, iktisadi ve idari bilimler alanında gerek teorik gerekse pratik alan yazının veri ve araştırma düzeyini geliştirerek ilgililere rehber olabilecek bilgiler sunmaktır. Her bölümde yer alan konular, başta lisans ve lisansüstü programlara devam edenler olmak üzere, akademisyenler, iş dünyası ve alana ilgi duyan herkese fayda sağlayacak güncel konulardan oluşmuştur. Bu anlamda yazarların gösterdiği katkılar takdire şayandır.
Bilişim teknolojilerinin yaygınlaşma ve kullanım hızı her geçen gün artmakta ve günlük yaşantının vazgeçilmezi haline gelmektedirler. Bilişim teknolojileri eğitimden sağlığa, iletişimden eğlenceye, yatırımdan savunmaya ve daha birçok alanda kullanıcılar tarafından firma, marka, model, teknik özellik, moda ve popülerlik gibi algılar yanında kalite özellikleri ve içerdikleri standartlara göre de tercih edilip satın alınmaktadır. Başlangıç düzeyindeki kullanıcılar kalite ve standartlar konusunda bilgi sahibi olmazken orta düzey kullanıcılar bir donanım ürünü edinirken firma, marka ve model gibi faktörlerin yanında teknik özelliklere de dikkat...
This edited collection explores different strands of social constructionist theory and methods to provide a critique of the prevailing discourse of work stress, and introduces a radical new approach to conceptualizing suffering at work. Over the last three decades, stress and other forms of suffering at work (including burn-out, bullying, and issues relating to work-life balance) have emerged as important social and medical problems in Western countries. However, stress is a contested category, not (as many argue) a well-defined clinical, biological and psychological state that affects people in the same way in different cultures and at different times. Thus, a social constructionist perspective helps to shed light on new approaches to prevention and interventions of work stress. This book will be of great interest for students and scholars of sociology, anthropology, social history, history of science, psychology, communication and management, as well as to practitioners (doctors and psychologists), policy makers and employers.
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Ebeveyn kelimesi Arapça kökenli bir kelime olup, Türk Dil Kurumu’nca “anne ve baba” olarak anlam kazanıp Türkçeye yerleşmiş bir kelimedir. Aile kavramı ise “Evlilik ve kan bağına dayanan, karı koca, çocuklar, kardeşler arasındaki ilişkilerin oluşturduğu toplum içindeki en küçük birlik, aynı soydan gelen ya da aralarında akrabalık ilişkileri bulunan kimselerin tümü. Birlikte oturan hısım ve yakınların tümü. Aynı gaye üzerinde anlaşan ve birlikte çalışan kimselerin bütünü” olarak tanımlanmaktadır. İnsanın doğumuyla birlikte dâhil olduğu ilk sosyal bünye ailedir. Evlilikte ebeveynler arasındaki insan-kadın ile insan-erkek ilişkisi aileye çocuk katılınca insan-kadın-anne ile insan-erkek-baba ilişkisine dönüşür, ebeveynler anne ve baba olarak edindikleri yeni roller ile daha farklı etkileşim ve iletişim içinde olurlar.
Turkey; politics and government (right and left); history; Encyclopedias.
Biopolymer Electrolytes: Fundamentals and Applications in Energy Storage provides the core fundamentals and applications for polyelectrolytes and their properties with a focus on biopolymer electrolytes. Increasing global energy and environmental challenges demand clean and sustainable energy sources to support the modern society. One of the feasible technologies is to use green energy and green materials in devices. Biopolymer electrolytes are one such green material and, hence, have enormous application potential in devices such as electrochemical cells and fuel cells. - Features a stable of case studies throughout the book that underscore key concepts and applications - Provides the core fundamentals and applications for polyelectrolytes and their properties - Weaves the subject of biopolymer electrolytes across a broad range of disciplines, including chemistry, chemical engineering, materials science, environmental science, and pharmaceutical science
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.