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Reluctant Cosmopolitans
Focusing on the social dimension of Amsterdam's Portuguese Jewish economic and religious life, Swetschinski paints a lively and unconventional picture of the dynamics of a remarkable Jewish community.
The Attention Economy and How Media Works
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Viral Marketing
Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
Direction
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Location Directory
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Criticism and Confession
The period between the late Renaissance and the early Enlightenment has long been regarded as the zenith of the "republic of letters", a pan-European community of like-minded scholars and intellectuals who fostered critical approaches to the study of the Bible and other ancient texts, while renouncing the brutal religio-political disputes that were tearing their continent apart at the same time. Criticism and Confession offers an unprecedentedly comprehensive challenge to this account. Throughout this period, all forms of biblical scholarship were intended to contribute to theological debates, rather than defusing or transcending them, and meaningful collaboration between scholars of differe...
Federal Register
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Wifeline
A magazine for Navy families.
