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Global Marketing
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East; New topics such as digital dist...
Fatal Truth
A homicide inspector with the San Francisco Police Department, Kate Gillespie worked hard to get where she is. But a frantic phone call from a snitch threatens to destroy everything she is and everything she's earned. Pulled from the bright lights of the Homicide office onto the shadowy night streets, she arrives at a clandestine meet just in time to see the frightened informer shot dead ... by another cop. Now Kate is a target, on a trail of dirty deals, corruption, and escalating violence that reaches back into her own troubled family history and deep into a department riddled with dark secrets and truths that kill. Suddenly Kate Gillespie is teetering on a "blue wall of silence" and being set up to take a long, fatal fall -- by a relentless killer who's hiding in plain sight.
Shingwauk's Vision
With the growing strength of minority voices in recent decades has come much impassioned discussion of residential schools, the institutions where attendance by Native children was compulsory as recently as the 1960s. Former students have come forward in increasing numbers to describe the psychological and physical abuse they suffered in these schools, and many view the system as an experiment in cultural genocide. In this first comprehensive history of these institutions, J.R. Miller explores the motives of all three agents in the story. He looks at the separate experiences and agendas of the government officials who authorized the schools, the missionaries who taught in them, and the stude...
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Global Marketing
This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the...
Culinary Landmarks
Culinary Landmarks is a definitive history and bibliography of Canadian cookbooks from the beginning, when La cuisinière bourgeoise was published in Quebec City in 1825, to the mid-twentieth century. Over the course of more than ten years Elizabeth Driver researched every cookbook published within the borders of present-day Canada, whether a locally authored text or a Canadian edition of a foreign work. Every type of recipe collection is included, from trade publishers' bestsellers and advertising cookbooks, to home economics textbooks and fund-raisers from church women's groups. The entries for over 2,200 individual titles are arranged chronologically by their province or territory of publ...
A History of Early Modern Women's Literature
This book contains expansive, multifaceted narrative of British women's literary and textual production from the Reformation to the Restoration.
Familial Forms
Familial Forms is the first full-length study to examine how literary writers engaged the politics of genealogy that helped define the “century of revolution.” By demonstrating how conflicts over the family-state analogy intersected with the period’s battles over succession, including: the ascent of James I, the execution of Charles I, disputes over the terms of the Interregnum government, the Restoration of Charles II, the Exclusion Crisis, the deposition of James II, the ascent of William and Mary, and Anne’s failure to produce a surviving heir, this study provides a new map of the seventeenth-century politics of family in England. Beginning with a reconsideration of Jacobean patri...
How to Get a Job in a Museum Or Art Gallery
A practical guide to career options in art galleries or museums.
