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The Forgotten Chapters
Katherine Dimancescu's narrative offers readers a window into the lives of some of her well-known and also little known maternal ancestors who helped shape the New England communities they called home. These discoveries include Mayflower passengers John Alden and his future wife Priscilla Mullins, ancestral homesteads from the 1600s, veterans of The Pequot War (1637) and King Philip's War (1675-76), slave-owning ancestors in New England, 17th and 18th century diary keepers whose original diaries are in archives, persecuted Quakers including Mary (Barrett) Dyer who was hanged on Boston Common, and signers of The Flushing Remonstrance.
Denizens: A Narrative of Captain George Denison and His New England Contemporaries
Be transported back to the 17th Century! Denizens takes its readers to where history happened in England and New England. It recounts true stories about the English Civil War, the Pequot War, and King Philip's War and others about Praying Indian Villages, heirloom apples, and some of New England's oldest working farms. Travel on the high seas with Pilgrims & Puritans coming to New England on the Mayflower & Winthrop Fleet ships. Denizens engages a general audience with its true stories of life in 17th Century New England and the courageous European settlers & Native Americans who called the region home.
European Intellectual Property Law
'This clearly-written and comprehensive text, by two leading scholars of European intellectual property law, is extremely adaptable. It is a perfect platform for classroom teaching, and is also a fine resource for those researching in what is becoming an increasingly complex field.' – Graeme B. Dinwoodie, University of Oxford, UK 'This hybrid volume, part commentary, part primary sources, with questions to stimulate further thinking, serves both as a teaching tool and as a manual for lawyers who seek a comprehensive overview of EU intellectual property law. The book aims at a generalist legal audience, with very a helpful précis of international law, including the major multilateral treat...
Global Business
Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.
Biografie Și Studii Românești
A collection of 29 papers from a July 1997 international conference in Iasi, Romania reflect recent research concerning the traditional and continuing importance of biography in the national historiography. They discuss biographies of notable Romanian historical, political, literary, and cultural figures and well as of foreigners who played an important part in the country's culture and history. Only 12 of the contributions are in English, most of the rest being in Romanian with a few in French. No index. Distributed in the US by ISBS. Annotation copyrighted by Book News, Inc., Portland, OR.
Jim Chappell
Score
Customer Visits: Building a Better Market Focus
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.
Walt Whitman and the Culture of American Celebrity
What is the relationship between poetry and fame? What happens to a reader's experience when a poem invokes its author's popularity? Is there a meaningful connection between poetry and advertising, between the rhetoric of lyric and the rhetoric of hype? One of the first full-scale treatments of celebrity in nineteenth-century America, this book examines Walt Whitman's lifelong interest in fame and publicity. Making use of notebooks, photographs, and archival sources, David Haven Blake provides a groundbreaking history of the rise of celebrity culture in the United States. He sees Leaves of Grass alongside the birth of commercial advertising and the nation's growing obsession with the lives of the famous and the renowned. As authors, lecturers, politicians, entertainers, and clergymen vied for popularity, Whitman developed a form of poetry that routinely promoted and, indeed, celebrated itself. Walt Whitman and the Culture of American Celebrity proposes a fundamentally new way of thinking about a seminal American poet and a major national icon.
