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Os conhecimentos reunidos nesta obra resultam do empenho dos docentes da universidade e das escolas, bem como dos bolsistas de iniciação à docência do PIBID da Universidade Comunitária da Região de Chapecó - Unochapecó, sensivelmente estimulados pelo compromisso com a educação e com os processos de ensino aprendizagem. Os relatos dessa obra, objetivam tornar as vivências acessíveis aos professores e seus estudantes de todas as redes de ensino de Santa Catarina. Os conceitos, pressupostos e as experiências contidas na obra, certamente, estimularão a reflexão e contribuirão para a qualidade do ensino, a valorização do magistério e a formação cidadã à todos aqueles comprometidos com a educação em nosso país.
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
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Eastern and Western Synergies and Imaginations: Texts and Histories is a product of east-west studies crossed with adaptation studies: it goes beyond evaluation of cultural interactions and discussion of forms and manners of adaptation. This volume brings together critical discourses from various cultural locales which have developed from and thrived on the notion of “East meets West” or “West meets East”. The 10 chapters trace and investigate cross-, trans- or multi-cultural interpretations of fictional and non-fictional narratives that feature people and events in cities and regions which thrive, or have thrived, as East-West hubs, thereby expounding multiple layers of relationship between source texts and new texts. An allegorical play, The Three Ladies of Macao, premièred in December 2016, is now published as appendix in this volume.
Riset kualitatif memegang peranan penting sekaligus potensi besar dalam studi hubungan masyarakat serta komunikasi pemasaran. Sebab, riset kualitatif memungkinkan periset untuk terlibat secara erat dengan partisipan riset. Hal ini membantu periset untuk mendapatkan pemahaman yang lebih baik tentang proses sosial, faktor-faktor yang memotivasi tindakan manusia, serta konteks situasi yang melingkupinya. Kepedulian terhadap hal-hal tersebut membantu studi hubungan masyarakat dan komunikasi pemasaran. Salah satunya untuk mengenali sudut pandang subjektif, terutama yang berlaku pada stakholders kunci, demi mengembangkan dialog yang efektif dan kolaboratif. Buku ini adalah panduan yang praktis ser...
Macao, the former Portuguese colony in southeast China from the 1550s until its return to China in 1999, has a long and very interesting history of cultural interaction between China and the West. As an entity with independent political power and a unique social setting and cultural development, the identity of Macao’s people is not only indicative of the legacy and influence of the region’s socio-historical factors and forces, but it has also been altered, transformed and maintained because of the input, action, interaction and stimulation of creative arts and literatures. Held together by racial accommodation and tolerance and active cultural interactions, Macao’s phenomenon can be characterized as hybridization. This book is a presentation of the ongoing hybridization of Macao and is in itself a hybrid, covering a wide range of issues. Putting forward substantial new research findings, the book explores the nature of cultural interaction in Macao, and how the city has been constructed and perceived through literature and other art forms. It is a companion volume to Macao – The Formation of a Global City .
This book is the first of four books based on a series of symposia funded by COST, which is an intergovernmental framework for the promotion of European Cooperation in the field of Scientific and Technical Research. It draws on both historical and contemporary European case-studies to offer a sophisticated account of the relationship between gender and well-being. The authors focus on key discussions of the changing conceptions of well-being from early twentieth century calculations of the relationship between income and the cost-of-living, to more recent critiques from feminist writers. Their fascinating answers allow them to significantly challenge the issue with the idea that well-being is not only associated with income or opulence but also relates to more abstract concepts including capabilities, freedom, and agency of different women and men and will be of considerable interest to economic and social historians, sociologists of health, gender, sexuality and economists.
"Black," "African," "African descendant" and "of African heritage," are just some of the ways Africans and Africans in the diaspora (both old and new) describe themselves. This volume examines concepts of race, ethnicity, and identity as they are ascribed to people of colour around the world, examining different case studies of how the process of identity formation occurred and is changing. Contributors to this volume, selected from a wide range of academic and cultural backgrounds, explore issues that encourage a deeper understanding of race, ethnicity and identity. As our notions about what it means to be black or of African heritage change as a result of globalization, it is important to reassess how these issues are currently developing, and the origins from which these issues developed. Global Africans is an important and insightful book, useful to a wide range of students and scholars, particularly of African studies, sociology, diaspora studies, and race and ethnic studies.