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Europeanization, European Integration and Financial Services
This book deals with the political philosophy that underpins theories of European integration and develops an understanding of Europeanization based on downloading and up-loading. Downloading is the means by which EU policy is amalgamated with domestic legislation and institutions. Up-loading indicates the use of national governments or sub-national interests in the development of European integration processes. European integration takes place at the supranational level and in general, is distinct from Europeanization. Through a study of financial services regulation these processes are made explicit.
Leveraging Computer-Mediated Marketing Environments
Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.
Europeanization, European Integration and Financial Services
This book deals with the political philosophy that underpins theories of European integration and develops an understanding of Europeanization based on downloading and up-loading. Downloading is the means by which EU policy is amalgamated with domestic legislation and institutions. Up-loading indicates the use of national governments or sub-national interests in the development of European integration processes. European integration takes place at the supranational level and in general, is distinct from Europeanization. Through a study of financial services regulation these processes are made explicit.
