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An Introduction to the Philosophy of Methodology
This book provides students with a concise introduction to the philosophy of methodology. The book stands apart from existing methodology texts by clarifying in a student-friendly and engaging way distinctions between philosophical positions, paradigms of inquiry, methodology and methods. Building an understanding of the relationships and distinctions between philosophical positions and paradigms is an essential part of the research process and integral to deploying the methodology and methods best suited for a research project, thesis or dissertation. Aided throughout by definition boxes, examples and exercises for students, the book covers topics such as: - Positivism and Post-positivism - Phenomenology - Critical Theory - Constructivism and Participatory Paradigms - Post-Modernism and Post-Structuralism - Ethnography - Grounded Theory - Hermeneutics - Foucault and Discourse This text is aimed at final-year undergraduates and post-graduate research students. For more experienced researchers developing mixed methodological approaches, it can provide a greater understanding of underlying issues relating to unfamiliar techniques.
Ria Money Transfer: a transnational company for a transnational clientele
This case study looks at the development of a money transfer company in a dynamic and fast changing market. Transnational nature of the business as well as profiles of customers are emphasised. Ria Money Transfer is part of the Euronet, US based parent company. Aspiring to become the most progressive company in the sector, Ria deals with customers with backgrounds from all over the world. This is also reflected in the work force of the company. Operating in distinct environments, businesses are not only concerned with a multicultural body of customers, agents and clients but also multiple economic, political, technological environments with a large number of small and big competitors. This case study alludes to the questions about the key drivers of success for a transnational company with such complex web of markets, consumers, clients and competitors. Company information, direct quotes from representatives and media are used to illustrate aspects of the business and markets.
Innovations in Modern Cryptography
In today's interconnected digital landscape, cybersecurity threats pose significant challenges to individuals, organizations, and governments worldwide. Cyberattacks, data breaches, and malicious activities continue to escalate in sophistication and frequency, jeopardizing sensitive information, financial assets, and critical infrastructure. Amidst this escalating threat landscape, there's a pressing need for comprehensive solutions to safeguard digital assets and ensure the integrity, confidentiality, and availability of data. Traditional security measures are proving inadequate in the face of evolving cyber threats, necessitating innovative approaches to cybersecurity. Innovations in Moder...
Post-COVID Marketing Challenges
Contents: Editorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances - Katia Iankova and Pedro Longart Branding Al Ain as a tourist destination - Pedro Longart and Katia Iankova Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM - Areej Algumzi Innovative crisis-response through best human resources practices during COVID-19 - Bharti Pandya and Bistra Boukareva Antecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the COVID-19 Pandemic - Amaliyah Amaliyah and Aminatus Zakhra The shifting trend in online buyer’s behaviour under the impact of COVID-19 pandemic in Vietnam - ...
Marine Ecology
Marine Ecology: Processes, Systems, and Impacts offers a carefully balanced and stimulating survey of marine ecology, introducing the key processes and systems from which the marine environment is formed, and the issues and challenges which surround its future conservation.
Systemic Racism and Educational Measurement
Systemic Racism and Educational Measurement provides a theoretical and historical reckoning with racism and oppression produced through educational measurement and research methodology. As scholars and professionals in the testing, measurement, and assessment of human learning and performance work to exorcise race sciences, white supremacy, and other injustices from the field’s research and practice, new insights are needed into their root causes. This book is the first to posit that the theory of the White Racial Frame was and continues to be applied to the foundations, process, dissemination, and use of educational measurement, leading to instruments, findings, and decisions that perpetu...
Competitive Social Media Marketing Strategies
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.
