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BRAND IMAGE, KEPUASAN KONSUMEN, DAN REPURCHASE INTENTION : Konsep dan Aplikasi Dalam Studi Kasus “Kedai Kopi Kulo”
Buku ini ditujukan untuk para mahasiswa maupun para pengelola bisnis khususnya pelaku bisnis yang bergerak di sektor kedai kopi. Bagi mahasiswa buku ini diharapkan dapat dipakai sebagai salah satu referensi untuk mempelajari dan memahami tentang aplikasi dari konsep Brand Image, Kepuasan Konsumen, dan Repurchase Intention. Juga dapat memberi inspirasi kepada mahasiswa untuk mengembangkan ide-ide penelitian yang berkaitan dengan topik ini. Bagi pelaku bisnis sektor kedai kopi, buku ini bisa digunakan untuk mengembangkan strategi bisnis untuk meningkatkan repurchase intention konsumen.
Marketing for Hospitality and Tourism
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.
Webster's New World Dictionary of Culinary Arts
This text is written for courses in Professional Cooking, Food and Beverage Management, Quantity Food Production, Food Preparation, and Introduction to Foods. A dictionary of the culinary arts, the book defines approximately 20,000 terms (including foreign terms)
