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Chasing Youth Culture and Getting it Right
Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.
Children and Youth in Crisis
The successful development of children and young people requires that we protect and nurture a set of interrelated physiological, cognitive, and socio-emotional systems. What happens to these systems in early life can have long-term consequences and can even carry over to the next generation. The impact of economic crises on human development is similarly complex and heterogeneous. Some families and some young people display astonishing resilience – either by being comparatively unscathed by crises or by their ability to recover quickly and healthily. Other families and individuals may be unable to prevent exposure, unable to protect themselves, or may not have the same capacity to adapt p...
The New Brazil
The New Brazil tells the story of South America's largest country as it evolved from a remote Portuguese colony into a regional leader; a respected representative for the developing world; and, increasingly, an important partner for the United States and the European Union. In this engaging book, Riordan Roett traces the long road Brazil has traveled to reach its present status, examining the many challenges it has overcome and those that lie ahead. He discusses the country's development as a colony, empire, and republic; the making of modern Brazil, beginning with the rise to power of Getúlio Vargas; the advent of the military government in 1964; the return to civilian rule two decades lat...
Humanitarianism and Mass Migration
The world is witnessing a rapid rise in the number of victims of human trafficking and of migrants—voluntary and involuntary, internal and international, authorized and unauthorized. In the first two decades of this century alone, more than 65 million people have been forced to escape home into the unknown. The slow-motion disintegration of failing states with feeble institutions, war and terror, demographic imbalances, unchecked climate change, and cataclysmic environmental disruptions have contributed to the catastrophic migrations that are placing millions of human beings at grave risk. Humanitarianism and Mass Migration fills a scholarly gap by examining the uncharted contours of mass ...
Handbook of China's International Relations
This Handbook, comprising around twenty-five chapters provided by numerous experts in the field, will prove invaluable to students of international affairs, academics, researchers, businesspeople and policy analysts. Chapters will give up-do-date and unbiased information on the current state of Chinese international relations in historical perspective.
Social Exclusion and Labour Market Challenges in the Western Balkans
This edited volume focuses on the challenges facing the Western Balkan countries in their efforts to deal with social exclusion and social inequality while making progress in their reform efforts to join the European Union. It examines how states have failed to offer adequate social protection to those excluded from labour markets, including women, young people, and Roma ethnic minorities, a process that has driven high rates of outward migration. It also provides a detailed introduction to the main conclusions of the various contributions gathered here, and an overview of the lessons learned, which will be of direct interest to policy makers and practitioners in the field of social cohesion in the Western Balkans. The chapters of this book are revised and updated versions of papers that were first presented at a conference of the LSEE Research Network on Social Cohesion held in Skopje in 2017, comprising the latest research by leading scholars from the region.
Pipeline System Automation and Control
Discusses the methods for monitoring and controlling a pipeline system safely and efficiently. This book reviews the various automation technologies and discusses the design, implementation and operation of pipeline automation, with emphasis on centralized automation systems.
Assessing the growth potential of small firms
At the beginning of their venture, young and small start-ups have to struggle a lot to survive. And when a company has passed this basic stage, a battle may be won, but the road to long-term success is still a long way ahead. Young and small companies are then forced to achieve constant and high growth if they want to stay on the global marketplace by successfully defeating global competition. This book illustrates the special situation of such companies, calls for dedicated and special assistance and wants to provide necessary hands-on management advice for the future economic development of companies in this stage.The book aims at entrepreneurs, founders and managers of young and small companies which successfully survived the start-up phase as well as to venture capital companies, independent advisors, banks, consultants and other stakeholders.
