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Ad $ Summary
Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.
The Global Rise of the Modern Plug-In Electric Vehicle
We may be standing on the precipice of a revolution in propulsion not seen since the internal combustion engine replaced the horse and buggy. The anticipated proliferation of electric cars will influence the daily lives of motorists, the economies of different countries and regions, urban air quality and global climate change. If you want to understand how quickly the transition is likely to occur, and the factors that will influence the predictions of the pace of the transition, this book will be an illuminating read.
Literary Market Place
Literary Market Place 2001 is the ultimate insider's guide to the U.S. book publishing industry, covering every conceivable aspect of the business. In two, easy-to-use volumes, it provides: -- 50 sections organizing everyone and everything in the business -- from publishers, agents, and ad agencies to associations, distributors, and events -- Over 14,500 listings in all -- featuring names, addresses, and numbers ... key personnel ... activities, specialties, and other relevant data ... e-mail addresses and Web sites ... and more -- Some 24,000 decision-makers throughout the industry, listed in a separate "Personnel Yellow Pages" section in each volume -- Thousands of services and suppliers e...
Global Capital and National Politics
Kessler shows how political considerations distorted the liberalization process in Mexico, leading to inconsistent and unsustainable patterns of financial policy. Although market reform is promoted in developing countries to improve economic efficiency and stimulate growth, in Mexico financial liberalization provided rent-seeking opportunities for privileged groups and increased the states' ability to finance politically inspired obligations. The research examines four periods: the populist administrations of EcheverrÍa and Lopez Portillo, during which the foundations of modern financial markets were paradoxically laid; the debt-crisis years of de la Madrid, who reversed his party's politic...
Comics Values Annual 2002
Attract comic book collectors like a magnet Packed with nearly 100,000 classic and contemporary comics and more than 1,000 illustrations, collectors will find updated listings and prices for Acclaim, Classics Illustrated, Dark Horse, D.C., Marvel and much more. Special sections are devoted to the highly collectible Golden Age, Color Comics, Black & White Comics, and Underground Comics. Each listing is cross-referenced and includes issue number, title, date, artist and current collector value in US dollars. Collectors can accurately evaluate and value their collections with the grading guide, current market report and tips for buying, selling, and preserving comic books.
