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Hello, My Name Is Awesome
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Shop Horror
“I was lying in bed, trying to think of it. And I was singing to myself, badly. ‘Shoobie-shoobie-do.’ Then it came to me: Shoe-Be-Do.” Shop Horror is a celebration of the best of the worst in British shop names—from the genuinely inventive to the truly awful. The Prawnbrokers. Sherlock Homes Properties. Pane in the Glass Windows. Sherwood Florist. A hilarious read, packed with color photos and words of wisdom from some the nation’s most imaginative shopkeepers.
Naming for Power
Offers timely advice on corporate naming for business, products, services and technologies. This essential business book deals with an often overlooked aspect of success in our global economy: the power and effect of a name. If a company wants to create an image, be profitable and SURVIVE, choosing a name is critical.
The Mom Test
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Business Names
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Names that Sell
Creating a great business name is one of the last investments you will ever make. NAMES THAT SELL is a do-it-yourself manual that will: give you all of the tools you need to create distinctive, appropriate busines names; shows 25 naming techniques.
Ultimate Guide to Protecting Your Business Name, Brand, and Reputation
Was your business name stolen? Was your brand stolen? Take action!!! This book is a comprehensive guide for small business owners on protecting their business name, brand, and reputation. It emphasizes the interconnectedness of these three elements as foundational assets for long-term success. The book systematically covers legal protection (trademarks, copyrights, domain names), brand safeguarding (visual identity, consistent usage, monitoring unauthorized use), reputation building (quality products/services, customer service, ethical conduct, community involvement), online reputation management (monitoring, responding to feedback, creating positive content, SEO), crisis management (communication plans, addressing PR issues, post-crisis recovery), legal recourse (defamation laws, cease and desist letters), and proactive strategies (brand audits, staying updated on industry trends, employee training, strong online presence). Ultimately, the book aims to empower small businesses to proactively protect their valuable intangible assets, ensuring their sustained growth and prosperity.
Sticky Branding
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
