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Innovation and Product Management
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Management of the Fuzzy Front End of Innovation
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.
European Perspectives on Innovation Management
This book covers European perspectives on innovation management, including new product and service development, due to the inherent variety of socio-economic perspectives and institutional settings in Europe. The numerous settings and differing perspectives explored in the chapters exemplify diversity, which ultimately leads to enhancing innovation. Understanding such unique approaches will enable companies, universities and other actors to more effectively create innovative products and services, and policy makers to effectively stimulate growth and innovation. The fragmented, distributed economies in Europe also put a strong focus on internationalisation, including innovation management, new product and service development, even within the internally open market of the European Economic Area. European Perspectives on Innovation Management will be of help to researchers, managers, entrepreneurs, practitioners and students working on innovation management and practices embedded in national and regional innovation systems, thus fostering a more innovative Europe.
Open Innovation Research, Management And Practice
The concept of open innovation has become increasingly popular in the management and policy literature on technology and innovation. However, despite the large volume of empirical work, many of the prescriptions being proposed are fairly general and not specific to particular contexts and contingencies. The proponents of open innovation are universally positive but research suggests that the specific mechanisms and outcomes of open innovation models are very sensitive to context and contingency. This is not surprising because the open or closed nature of innovation is historically contingent and does not entail a simple shift from closed to open as often suggested in the literature. Research has shown that patterns of innovation differ fundamentally by sector, firm and strategy. Therefore, there is a need to examine the mechanisms that help to generate successful open innovation. In this book, the authors contribute to a shift in the debate from potentially misleading general prescriptions, and provide conceptual and empirical insights into the precise mechanisms and potential limitations of open innovation research and management practice.
Teaching and Learning in a Digital World
This book gathers the Proceedings of the 20th International Conference on Interactive Collaborative Learning (ICL2017), held in Budapest, Hungary on 27–29 September 2017. The authors are currently witnessing a significant transformation in the development of education. The impact of globalisation on all areas of human life, the exponential acceleration of technological developments and global markets, and the need for flexibility and agility are essential and challenging elements of this process that have to be tackled in general, but especially in engineering education. To face these current real-world challenges, higher education has to find innovative ways to quickly respond to them. Since its inception in 1998, this conference has been devoted to new approaches in learning with a focus on collaborative learning. Today the ICL conferences offer a forum for exchange concerning relevant trends and research results, and for sharing practical experience gained while developing and testing elements of new technologies and pedagogies in the learning context.
New Horizons in Design Science: Broadening the Research Agenda
This book constitutes the thoroughly refereed proceedings of the 10th International Conference on Design Science Research in Information Systems and Technology, DESRIST 2015, held in Dublin, Ireland, in May 2015. The 22 full papers, 11 short papers and 10 short papers describing prototypes and products were carefully reviewed and selected from 111 submissions. The papers are organized in topical sections on design science research in action; meta perspectives; data mining and analytics; emerging themes; design practice and design thinking; and prototypes.
Praxisorientiertes Business-to-Business-Marketing
Die Autoren vermitteln die Grundlagen des Business-to-Business-Marketings in kompakter Art und Weise. Die Fallstudien gehen auf geschäftstypenspezifische Situationen ein und beziehen sich auf konkrete Problemstellungen realer Unternehmen. Der Aufbau des Buchs orientiert sich konsequent am Marketing-Management-Prozess. Die Integration von Lehr- und Fallstudienbuch hat nicht nur für die praxisorientierte Ausbildung an Hochschulen einen besonderen Stellenwert, sondern ermöglicht auch dem Praktiker, vertraute Fragestellungen vor dem Hintergrund konzeptioneller Überlegungen neu zu bewerten.
Praxisorientiertes Innovations- und Produktmanagement
Mit den branchenübergreifenden Veränderungen auf den internationalen Industriegütermärkten und dem daraus resultierenden Wettbewerbsdruck wächst die Bedeutung eines systematischen und professionellen Innovations- und Produktmanagement. Basierend auf einem Prozessmodell vermitteln die Autoren die Grundlagen des Innovations- und Produktmanagement in kompakter Weise. Jedes Kapitel wird durch Fallstudien ergänzt, welche sich auf konkrete Problemstellungen realer Unternehmen beziehen.
Cyberarts
Compendium of computer arts from the competition Prix Ars Electronica.
