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Corporate Social Responsibility in Asia
Corporate Social Responsibility (CSR) is an important issue in contemporary business, management and politics, especially since the launch of the United Nations Global Compact in 2000 as an initiative to encourage businesses worldwide to adopt sustainable and socially responsible policies, and to report on them. This book examines the theory and practice of CSR in Asia. The philosophical and ideological underpinnings of CSR are rooted in Anglo-American and European principles of liberal democratic rights, justice and societal structures. This book not only considers the impact of Western CSR practices in Asia, but also provides much needed Asian perspectives on this issue. It investigates th...
Corporate Social Responsibility and Local Community in Asia
The idea of corporations exercising corporate social responsibility has spread from the West and is now firmly embedded in Asian countries and in Asian corporations. The latest trend in corporate social responsibility, evident also in Asia, is for corporations to apply corporate social responsibility to local communities and to those at the bottom of the social hierarchy. This book explores corporations’ social responsibility engagement with local communities in a range of Asian countries. It provides examples of corporate social responsibility in a wide range of industrial sectors, focuses extensively on "social enterprises" and on governments’ and corporations’ schemes to encourage them, considers how relations with employees and with local workforces fit into the pattern of corporate social responsibility, and discusses the question as to how far corporations engage with local communities as a way of developing new markets for their products.
Ethics in Professional and Corporate Discourse
Ethics. Whether explicit or implicit, it plays a key role in our lives, guiding our decisions and shaping our view of what the world – including the world of business – is or ought to be like. This volume provides a thorough description of the language that is used to encode ethics, to deal with ethical issues, and to express ethical values in business and professional discourses. It explores the relationship between ethics and ethos in a variety of professional and corporate texts and genres, and investigates the role and positioning of ethics in today’s cultural environment, shedding light on how it is negotiated vis-à-vis other values in the pursuit of business and professional goals. Thanks to its rigorous linguistic approach, the analysis fills a significant gap in the burgeoning scholarship on ethics in discourse, laying the ground for a better understanding of what ethical pronouncements do, linguistically and pragmatically.
E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization
"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher.
E-Marketing: Concepts, Methodologies, Tools, and Applications
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Marketing at the Confluence between Entertainment and Analytics
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferen...
The Cultural Core of Media Systems
This book offers an alternative perspective to the reigning socio-political and economic approaches to evaluating media systems and why and how they function. Peter Gross outlines a cultural model, a "kaleidoscopic cultural prism," for assessing the nature and functioning of these systems. By testing this model in one Eastern European country, Romania, Gross contributes to existing scholarship on media theory, media and transformation, East and Central European media, Romanian media, and East and Central European transformations in general. Awareness of the inherent negatives in the cultural bricolage accumulated over the centuries while Romanians lived under physical, administrative, and ideological dominance of various empires is increasingly sown among the new generations. This reality makes a culture-driven understanding of Romania’s media system even more urgent and meaningful for comprehending the evolving transformation. Scholars of communication, media studies, and Eastern European studies will find this book of particular interest.
Large Systems Change: An Emerging Field of Transformation and Transitions
Large Systems Change (LSC) is a field of study and action that is characterized by its focus on transformational pathways towards a participative, flourishing future through inter- and trans-disciplinary approaches that value engagement with practitioners and those aspiring for such futures. Its emergence holds great promise for addressing critical issues. Advancing its development requires aggressiveness to cross the many disciplinary, institutional and other boundaries and build the necessary scale of effort; however, humbleness is also required to recognize that although we have substantial knowledge and methodologies for approaching LSC, we are still at early stages of their development....
Multinationals and Cross-Cultural Management
This book examines cross-cultural management within multinational enterprises (MNEs), focusing in particular on how cultural differences influence the transfer of knowledge between different units within individual corporations. It argues that improving cross-cultural management in international business should focus less on upgrading technology, and more on the capabilities and beliefs of individual employees.
