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It is 2016, four years after the apocalypse that robbed Alexia McQuillan and her son, Hawk, of their happy lives. After her husband, David, contracts a deadly virus that transforms him into a violent zombie intent on killing her, Alexia is forced to make an unimaginable choice. Now, with her husband dead and their safety in jeopardy, Alexia and Hawk must embark on a dangerous journey across America's wasteland in search of other survivors. As they travel east, Alexia and Hawk must learn how to survive while battling voracious zombies and escaping ruthless renegades. The two must keep hidden or risk being turned into mindless, brain-eating creatures themselves. Meanwhile, Lucas Kruczek and hi...
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Bra...
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Engaging and authoritative, this unique workbook enables therapists and students to build technical savvy in contemporary CBT interventions while deepening their self-awareness and therapeutic relationship skills. Self-practice/self-reflection (SP/SR), an evidence-based training strategy, is presented in 12 carefully sequenced modules. Therapists are guided to enhance their skills by identifying, formulating, and addressing a professional or personal problem using CBT, and reflecting on the experience. The book's large-size format makes it easy to use the 34 reproducible worksheets and forms. Purchasers also get access to a Web page where they can download and print the reproducible materials.