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Physical Activity in Science and Practice
Sborník z vědecké konference konané u příležitosti 60. výročí založení Fakulty tělesné výchovy a sportu Univerzity Karlovy v Praze.
International Advertising and Communication
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Introduction to e-Business
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
Food Provisioning in Complex Societies
Through creative combinations of ethnohistoric evidence, iconography, and contextual analysis of faunal remains, this work offers new insight into the mechanisms involved in food provisioning for complex societies. Contributors combine zooarchaeological and historical data from global case studies to analyze patterns in centralization and bureaucratic control, asymmetrical access and inequalities, and production-distribution-consumption dynamics of urban food provisioning and animal management. Taking a global perspective and including both prehistoric and historic case studies, the chapters in the volume reflect some of the current best practices in the zooarchaeology of complex societies. ...
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The Antarctic Silverfish: a Keystone Species in a Changing Ecosystem
This book encompasses the body of available scientific information on the notothenioid fish Pleuragramma antarctica commonly known as Antarctic silverfish. This plankton-feeder of the intermediate trophic level is the most abundant fish in the coastal regions of high Antarctica, and plays a pivotal ecological role as the main prey of top predators like seals, penguins, whales and Antarctic toothfish. Broad circum-polar distribution, a key role in the Antarctic shelf pelagic ecosystem, and adaptations makes understanding the species’ likely response to environmental change relevant to foresee the potential responses at the local ecosystem level. Additionally, a detailed understanding of the...
The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales
THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence
Prevention of Child Maltreatment
According to statistics there are close to 2 million cases of child abuse reported annually in the U.S. Deals with child abuse and prevention issues. Provides the reader with the beginning answers on the reduction of this problem through a comprehensive overview of both developmental and ecological perspectives, scientific insights and clinical experiences.
Moderní metody a techniky marketingového výzkumu
Přehledná a srozumitelná publikace představuje současné metody a techniky marketingového výzkumu a přináší řadu rad a tipů pro jejich využití v praxi. Velmi cenné je velké množství příkladů a řada případových studií z reálné praxe. Seznámíte se s metodikou a technikami provádění marketingového výzkumu, od plánu výzkumu přes sběr, zpracování a analýzu údajů až po interpretaci výsledků. Podrobně poznáte moderní metody kvantitativního a kvalitativního výzkumu včetně dotazování, pozorování a experimentu. Autoři se věnují také vybraným aplikacím marketingového výzkumu či organizaci marketingového výzkumu.
Encyclopedia of Aluminum and Its Alloys, Two-Volume Set (Print)
This encyclopedia, written by authoritative experts under the guidance of an international panel of key researchers from academia, national laboratories, and industry, is a comprehensive reference covering all major aspects of metallurgical science and engineering of aluminum and its alloys. Topics covered include extractive metallurgy, powder metallurgy (including processing), physical metallurgy, production engineering, corrosion engineering, thermal processing (processes such as metalworking and welding, heat treatment, rolling, casting, hot and cold forming), surface engineering and structure such as crystallography and metallography.
