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Books, Bytes and Business
How are businesses responding to global changes in markets driven by changes in technology? Whatever the industry, the trends are familiar: globalization and the rise of industrial conglomerates, mergers and acquisitions, the networking of businesses and markets, outsourcing and shifts in the distribution of resources and production, all reflected in the emergence of new players, new products and services and new forms of competition. As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. The industry is currently experiencing fierce levels of competition, extreme financial pressures, restructuring and the threat ...
Interactive InDesign CC
With a growing focus on digital destinations, the publishing landscape is evolving at a dizzying speed and InDesign CC is at the forefront of the digital frontier. Known as the premiere layout application for magazine and print collateral, InDesign is also a powerful creation tool for both static and interactive PDF, Flash SWF, EPUB, and apps that can be published for sale in various app stores. This tutorial-based guide to InDesign CC provides you with a hands-on experience of the EPUB creation process, InDesign animation, Digital Publishing Suite app creation, creation of interactive PDFs, and a host of techniques that serve equally well in both print and digital production. This extensively detailed book is filled with over 700 screenshots, explicit diagrams, and step-by-step real-world exercises to get you up and running with: *InDesign Animation *Buttons, forms, and other interactive elements *Interactive PDFs *EPUB *App building with DPS *The fundamentals of HTML, CSS, and GREP *A treasure trove of trips and techniques that will forever transform your work with InDesign.
EPub Publishing Guide - EReader Edition
How To Publish eBooks For Apple iPad, iPhone, iPod, Nook & KoboThere are expensive software tools available to automatically create ePub books or free conversion tools to convert from Microsoft Word, PDF, etc. But why hassle with them when their resulting eBook is sub-optimal and you spend more time later trying to fix the output files? What we will show you is a way to manually create an ePub publication from scratch using our proven ePub template.
Patterns of Entrepreneurship Management
Patterns of Entrepreneurship Management, 6th Edition is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Featuring updated themes, new cases, and enhanced interactive learning tools, the sixth edition of Patterns of Entrepreneurship Management addresses the challenges, issues, and rewards real-life entrepreneurs encounter when starting and growing a venture in today’s complex world. Using its innovative “Roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea in...
The Metadata Handbook
For book publishers large and small: the #1 guide to creating and distributing metadata for maximum sales. The Metadata Handbook shows how metadata works, enhancing findability, discoverability, and, of course, book sales. It introduces industry standards (think ONIX!) and best practices, and outlines the essential components for successful metadata creation and distribution. This handbook is a must for every publisher, both for print books and for ebooks. The new second edition is fully updated and expanded to include the most recent information on metadata standards, practices, and use in the publishing industry.
The Shatzkin Files
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Inside Microsoft SQL Server 2008 T-SQL Querying
Tackle the toughest set-based querying and query tuning problems—guided by an author team with in-depth, inside knowledge of T-SQL. Deepen your understanding of architecture and internals—and gain practical approaches and advanced techniques to optimize your code’s performance. Discover how to: Move from procedural programming to the language of sets and logic Optimize query tuning with a top-down methodology Assess algorithmic complexity to predict performance Compare data-aggregation techniques, including new grouping sets Manage data modification—insert, delete, update, merge—for performance Write more efficient queries against partitioned tables Work with graphs, trees, hierarchies, and recursive queries Plus—Use pure-logic puzzles to sharpen your problem-solving skills
Mathematics and Life Sciences
The book provides a unique collection of in-depth mathematical, statistical, and modeling methods and techniques for life sciences, as well as their applications in a number of areas within life sciences. It also includes a range of new ideas that represent emerging frontiers in life sciences where the application of such quantitative methods and techniques is becoming increasingly important. The book is aimed at researchers in academia, practitioners and graduate students who want to foster interdisciplinary collaborations required to meet the challenges at the interface of modern life sciences and mathematics.
The Haunting of Alaizabel Cray
Perfect for fans of Neil Gaiman and Sherlock Holmes, this award-winning gothic thriller returns. London has survived war and plague only to face a new horror - the Wych Kin. All kinds of demons lurk in the labyrinth of the Old Quarter, and it is the task of wych-hunters such as Thaniel Fox to keep them at bay. Then one night he rescues a young woman who has lost her memory: the beautiful and vulnerable Alaizabel Cray. But Alaizabel is nursing a dark secret, one that even she does not understand, a secret that could unleash the most terrible evil of all - and bring destruction to the world.
