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Japala, a young Botswani girl, wants to become a wildlife game scout. Her family and friends are horrified, but Japala attains her goal and helps capture a gang of ivory poachers.
This book is a semantic and semiotic analysis of tourism texts that represent specific groups of San (or Bushmen) in modern Botswana, and is framed by postcolonial theory, post-tourism and resistance theories. Critically, the book demonstrates the power that both written and visual language can have upon consumers of texts. It provides a case-study of neo-colonial exploitation and, conversely, reveals the efficacy of self-representation for tourist consumption, with an increasing number of San offering alternatives to an entrenched ethnic hegemony, effecting gradual political and social recognition and autonomy. As such, the book is written in a spirit of optimism for the burgeoning self-determination of a long-marginalised group.
Anthropologists and other social scientists have only recently undertaken systematic studies of modern tourism. The need for such research is apparent given the fact that the travel and tourism industry has become one of the largest industries in the world. Major cities, entire countries, and even some of the most seemingly remote places on the globe, have become increasingly dependent on attracting tourists to their locales. The transformations that are occurring as a result of tourism are not solely economic--tourism can bring about profound cultural changes, can have important consequences for a region's ethnic and historic identity, and can produce significant social and political transf...
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