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Learning to be Loyal
How do nation-states inculcate loyalty? In Learning to Be Loyal, Harp explores the role of primary education in nation building in a region that moved back and forth between French and German control four times in the period between 1871 and 1945. On the basis of extensive archival research, he shows how both France and Germany used the teaching of the national language, culture, geography, and history to transform ordinary people's local and religious identities into national ones. Illustrating how recent the use of education as a tool of nation building is, Learning to Be Loyal provides a historical perspective for contemporary discussions about the role of education in meeting the challenges of linguistic diversity and national culture in the late twentieth century. It will appeal broadly to social historians of modern Europe and especially to those interested in the history of education and nationalism.
Art Teaching
This comprehensive, up-to-date art methods text presents fundamental theories, principles, creative approaches, and resources for art teaching in elementary through middle school.
Management of Art Galleries
The art world is tough, the rules are a mystery, and only the lucky ew make money' - so how can galleries succeed? What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most attractive? How best should galleries approach new markets while still serving their existing audiences? Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Resch?s insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.
The Art of Digital Marketing for Fashion and Luxury Brands
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Mastering the Art of Marketing: Skills to Dominate in Any Industry
In an ever-changing world where industries rise and fall at breakneck speed, one skill remains timeless and indispensable: marketing. Whether you're an aspiring entrepreneur, an established professional, or someone venturing into a new field, marketing is the tool that bridges the gap between your vision and the world. Yet, mastering marketing is more than understanding flashy advertisements or leveraging social media—it’s about building relationships, understanding human behavior, and making impactful connections. This book, Mastering the Art of Marketing: Skills to Dominate in Any Industry, is a guide to enhancing your marketing acumen. We will explore strategies, tools, and techniques...
Entrepreneurship in the Arts
The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn. Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for‐profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers ...
The Balanced Musician: Harmonizing Life, Work, and Art
The journey of a musician is often painted in romantic hues, filled with captivating melodies, standing ovations, and artistic expression. While the beauty and allure of music are undeniable, the realities of a musical career can be demanding, requiring dedication, resilience, and a keen understanding of self-care. This book is born from a deep appreciation for the artistry and passion of musicians, coupled with the recognition that achieving a sustainable and fulfilling life as a musician requires a holistic approach. "The Balanced Musician: Harmonizing Life, Work, and Art" is your companion on this journey, providing practical strategies, insightful perspectives, and empowering tools to navigate the intricacies of being a musician while prioritizing your well-being. Whether you are a seasoned professional, a budding artist, or simply someone who cherishes the transformative power of music, this book offers a roadmap to navigate the path towards a fulfilling and sustainable life as a musician.
Uncle
From martyr to insult, how “Uncle Tom” has influenced two centuries of racial politics. Jackie Robinson, President Barack Obama, Supreme Court Justice Clarence Thomas, O.J. Simpson and Christopher Darden have all been accused of being an Uncle Tom during their careers. How, why, and with what consequences for our society did Uncle Tom morph first into a servile old man and then to a racial epithet hurled at African American men deemed, by other Black people, to have betrayed their race? Uncle Tom, the eponymous figure in Harriet Beecher Stowe’s sentimental anti-slavery novel, Uncle Tom’s Cabin, was a loyal Christian who died a martyr’s death. But soon after the best-selling novel a...
The London Jungle Book
A stunning visual travelogue by an Indian tribal artist showing London as an exotic bestiary.
