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The Toronto School of Communication Theory
While never formally recognized as a school of thought in its time, the work of a number of University of Toronto scholars over several decades – most notably Harold Adams Innis and Marshall McLuhan – formulated a number of original attempts to conceptualize communication as a phenomenon, and launched radical and innovative conjectures about its consequences. This landmark collection of essays re-assesses the existence, and re-evaluates the contribution, of the so-called Toronto School of Communication. While the theories of Innis and McLuhan are notoriously resistant to neat encapsulation, some general themes have emerged in scholarly attempts to situate them within the discipline of co...
Biotechnology in the Public Sphere
A comprehensive assessment of European public opinion and biotechnology. It brings together comparative research on policy making, media coverage and public perceptions. This book is the major output from a three-year research initiative undertaken by an international, multidisciplinary team of social scientists. Following an introductory conceptualisation of biotechnology in the public sphere, Part Two brings together information on the policy activity, media coverage and public perceptions of biotechnology in European countries. Part Three is a detailed analysis of a major European survey of public perceptions. Part Four brings together the three elements of the research and provides a synthetic overview of the development of public perceptions of biotechnology in Europe.
Encyclopedia of Social Problems
From terrorism to social inequality and from health care to environmental issues, social problems affect us all. The Encyclopedia will offer an interdisciplinary perspective into these and many other social problems that are a continuing concern in our lives, whether we confront them on a personal, local, regional, national, or global level.
Motivation – The Gender Perspective of Young People''s Images of Science, Engineering and Technology (SET)
The authors discuss individual and societal factors which influence the gender biased image of science, engineering and technology (SET) prevalent in young people. From different angles the authors investigate the consequences of this often unattractive but also partly obsolete image for gendered study and occupational choices of girls and boys. Besides peers, school and media as main influencing socialisation instances the contributions focus on young people’s selfconcept regarding the development of gendered attitudes towards SET. Further this book includes approaches and concepts of inclusion measures aiming on changing the image of SET and attracting young people, and especially girls, for these study and job fields.
Advertising, Promotion, and New Media
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
Encyclopedia of Nanoscience and Society
Because of their far-reaching consequences, truly transformative technologies always generate controversy. This encyclopedia covers the ethical, legal, policy, social, economic, and business issues raised by nanoscience.
Public Understanding of Science
An international journal of research in the public dimensions of science and technology.
Online-Journalismus
Der Sammelband bietet eine umfassende Bestandsaufnahme des Themas "Online-Journalismus" aus der Perspektive von Wissenschaft, Praxis und Ausbildung. In Originalbeiträgen beschäftigen sich Wissenschaftler wie Praktiker mit den Produktionsbedingungen des Online-Journalismus, mit den Veränderungen von Organisations- und Arbeitsweisen und mit den Nutzeranforderungen an Online-Journalismus. Weitere Themen sind der Arbeitsmarkt und der Mehrwert des Online-Journalismus. Die Herausforderungen der Ausbildung durch den Online-Journalismus werden praktisch (Darstellungsformen) und institutionell (Hochschulen, Journalistenschulen und Standortpolitik) problematisiert. Schließlich werden die Entwicklungen des Online-Journalismus in Österreich, der Schweiz und den USA vorgestellt.
Gevoel Voor Kennis
Waarom lijkt emotie in de politiek steeds belangrijker te worden? Waarom moeten wetenschappelijke theorieën met vuur verdedigd worden als ze bewezen zijn? Welke invloed heeft hersenonderzoek op ons verdriet als dit steeds beter ‘behandeld’ kan worden? We zijn vaak geneigd om te denken dat kennis en emotie elkaars tegenpolen zijn, waarbij emotie vooral een lastig bijverschijnsel is dat ons brein in verwarring brengt. Zo eenvoudig ligt het echter niet in de kennissamenleving. Kennis en emotie zijn veeleer verweven: kennis bepaalt onze emoties en aan kennis ligt emotie ten grondslag. Het vijfde Jaarboek KennisSamenleving onderzoekt de aard van de verwevenheid van kennis en emotie, in onderwijs, politiek en cultuur. Speciale aandacht is er voor de debatten rond risico’s van nieuwe technologieën. De antwoorden in dit jaarboek geven richting aan de discussie over de relatie tussen kennis en emotie in onderzoek en beleid.
Inzicht en Toezicht
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