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The Routledge Companion to Advertising and Promotional Culture
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contai...
The History Manifesto
How should historians speak truth to power – and why does it matter? Why is five hundred years better than five months or five years as a planning horizon? And why is history – especially long-term history – so essential to understanding the multiple pasts which gave rise to our conflicted present? The History Manifesto is a call to arms to historians and everyone interested in the role of history in contemporary society. Leading historians Jo Guldi and David Armitage identify a recent shift back to longer-term narratives, following many decades of increasing specialisation, which they argue is vital for the future of historical scholarship and how it is communicated. This provocative and thoughtful book makes an important intervention in the debate about the role of history and the humanities in a digital age. It will provoke discussion among policymakers, activists and entrepreneurs as well as ordinary listeners, viewers, readers, students and teachers. This title is also available as Open Access.
The Regulation of Social Media Influencers
In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.
Education to Life
We are living in a very dynamic, complex and globalized world with ever changing perspectives, ideas, and keenness to embark on new, innovative and creative technologies. Interestingly, it is noticed that the vast majority of the young generation are tech savvy and virtual centric. A survey conducted by me among 400 students aged 14 to 21 revealed that on an average 2 to 3 hours are spent on virtual platforms. Now it may be much more due to covid-19 pandemic. Without any doubt we can state that there is a gargantuan growth in every field at the same time it is also equally disturbing that there are degradation of values, loss of sense of sins, increased incidence of dehumanization and egocentrism leading to varied teething troubles. Morass of bewildering messages, disturbing images and videos, wrong role models, not so transparent media and corrupt practices at every level stir up maelstrom of emotions in the young ultimately propel their minds to uncertainty and self-doubt.
Foodsaving in Europe
This book provides comparative, multi-disciplinary research on the surplus food distribution in Europe and its relation to food poverty, with a focus on the interaction of for-profit and non-profit organisations. It offers an informed and rich discussion in understanding the collaboration between profit and non-profit organisations involved in food recovery dynamics, and provides understanding as to how the two types of players create effective, innovative and sustainable processes. Building on sociology, food justice, and sustainable management fields, the book will be of interest to a diverse range of scholars, policy makers and practitioners inspiring innovation in how to address food poverty through surplus food recovery.
Creativity and Marketing
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
The Pea and the Sun
Take an apple and cut it into five pieces. Would you believe that these five pieces can be reassembled in such a fashion so as to create two apples equal in shape and size to the original? Would you believe that you could make something as large as the sun by breaking a pea into a finite number of pieces and putting it back together again? Neither did Leonard Wapner, author of The Pea and the Sun, when he was first introduced to the Banach-Tarski paradox, which asserts exactly such a notion. Written in an engaging style, The Pea and the Sun catalogues the people, events, and mathematics that contributed to the discovery of Banach and Tarski's magical paradox. Wapner makes one of the most interesting problems of advanced mathematics accessible to the non-mathematician.
Sustainable Logistics
This book will bring a state of the art overview of the research done in sustainable logistics. It will be structured along the four A's of sustainable logistics: awareness, avoidance, acting and shifting goods, and anticipation of new technologies.
