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Communications Guide for Startups
Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
Attitudes Towards the Child in Children's Literature
Seminar paper from the year 2008 in the subject English Language and Literature Studies - Literature, grade: 1,7, University of Sussex, language: English, abstract: Prior to the eighteenth and nineteenth century, childhood was not considered a separate stage of development. People at that time rather thought of children as miniature adults without a legal status. Due to new upcoming theories of philosophers such as John Locke or Jean-Jacques Rousseau however, children were seen in a new light. Thus, from the late eighteenth century onwards, parents slowly began to look at their children as individuals with concerns, wishes and fears much different from the adult. This new perception of child...
Communications Guide for Startups
Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
The Aspect of Memory in Harold Pinter’s 'Old Times'
Seminar paper from the year 2007 in the subject English Language and Literature Studies - Literature, grade: 1,0, University of Mannheim (Anglistisches Seminar), course: New British Drama, language: English, abstract: It is widely accepted that memories reconstruct the past: We need individual memories in order to experience biographical continuity. Without the episodic (or autobiographical) memory, it would be impossible for us to link our individual past to ourselves. The strong connexion between memory and the past is a very prominent topic in contempo-rary British fiction and the significance of memory is discussed in many literary works. One of these works is Harold Pinter’s play Old ...
The Aspect of Memory in Harold Pinter's 'Old Times'
Seminar paper from the year 2007 in the subject English Language and Literature Studies - Literature, grade: 1,0, University of Mannheim (Anglistisches Seminar), course: New British Drama, language: English, abstract: It is widely accepted that memories reconstruct the past: We need individual memories in order to experience biographical continuity. Without the episodic (or autobiographical) memory, it would be impossible for us to link our individual past to ourselves. The strong connexion between memory and the past is a very prominent topic in contempo-rary British fiction and the significance of memory is discussed in many literary works. One of these works is Harold Pinter's play Old Ti...
Sustainable Entrepreneurship
Successful strategic management of small business isn't always as easy as it looks, given the dynamic changes, turbulent business environments, and in many cases severely restricted room for maneuver that prevail nowadays in Western economies. Which is why strategic and sustainable business governance and operational management are taking on growing importance, especially in sectors consisting mainly of small businesses. Although much has been written on these subjects, a book that resolutely focuses on the nuts and bolts of strategically focused sustainability management is needed, especially for smaller entities. More than 200 illustrative examples of best practice and other scenarios drawn from actual practice in the wine industry and elsewhere; plus more than 160 graphics, and a wealth of empirical data serve to answer the "why and how" of strategy and sustainability in the small business sector.
The Tragedy of Jimmy Porter
Seminar paper from the year 2007 in the subject English Language and Literature Studies - Literature, grade: 1,3, University of Mannheim, language: English, abstract: It is widely accepted that John Osborne's play Look Back in Anger was a turning-point in the history of British theatre, a milestone introducing the era of the New British Drama. Osborne remembers: "On 8 May 1956 [...] Look Back in Anger had its opening at the Royal Court Theatre. This [...] particular date seems to have become fixed in the memories of theatrical historians" and Lacey emphasises: "The moment of John Osborne's Look Back in Anger [...] was undoubtedly a symbolic one in the history of post-war British theatre and ...
Late-Victorian Heroic Lives in the Writings of Frank Mundell
This study explores the work of Frank Mundell, a late-Victorian author for the Sunday School Union. Mundell focused on heroism and represented various kinds of heroic deeds and figures, regardless of gender, in his books. Writing for educative, as well as entertaining, purposes, he avoided the use of didacticism and he endeavoured to combine the traditional and the modern in the stories he chose to tell. Mundell’s favourite format was that of the prosopography, putting together several heroic lives or incidents. He was careful to dedicate each of his volumes to one topic in particular, thus distinguishing the different types of heroic deeds from one another. His writings belong to four ser...
Die Desillusionierung des amerikanischen Traums am Beispiel der Salesmen von Arthur Miller, David Mamet und Eugene O'Neill
Diplomarbeit aus dem Jahr 2009 im Fachbereich Amerikanistik - Literatur, Note: 1,3, Universität Mannheim, Sprache: Deutsch, Abstract: Der amerikanische Traum ist ein fest in der amerikanischen Kultur verwurzelter Mythos. Als gesamtgesellschaftliches Phänomen ist er so wirkungsmächtig, dass er Eingang in nahezu alle wichtigen Diskurse und Lebensbereiche gefunden hat und das amerikanische Selbstverständnis entscheidend beeinflusst. So äußert er sich insbesondere in einem unerschütterlichen Optimismus, dem Streben des Einzelnen nach Selbstverwirklichung und Individualität sowie der Vorstellung, jeder könne durch harte Arbeit zu Ruhm und Reichtum gelangen. Aus diesem Grund propagiert de...
Wie kommunizieren Start-ups?
Spannende Einblicke in die Kommunikation von Start-ups Start-ups sind innovativ. Start-ups sind selbstbewusst. Start-ups sind voller Leidenschaft. Das allein sind aber keine Erfolgsgaranten. Ausschlaggebend ist auch die Kommunikation. Und die ist vielfältig. Die kreativen Köpfe müssen mit ihren Ideen, Geschäftsmodellen und Produkten überzeugen - und das auf ganzer Linie. Lydia Prexl sprach mit Kommunikator:innen, Journalist:innen, Gründer:innen, Agenturen und Wissenschaftler:innen über Erfolgsfaktoren. Tiefe Einblicke, Best-Practice-Beispiele und wertvolle Tipps sind garantiert. Ein Buch für Kommunikationsprofis und alle, die mehr über die erfolgreiche Kommunikation in der Start-up-Welt erfahren möchten.
