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Some of us feel super creative while lying awake at 4.30 in the morning, while others generate idea after idea in the shower, or while taking a walk outside. How we find and feed inspiration is different from person to person, but we all have something in common: our ideas are quite unpredictable. Sometimes they keep flowing, at other times, when we need to come up with a solution for a complex project, the spark just won’t hit. But even if we can’t tame our ideas, certain strategies can help to unlock our creative insight, and make our ideation process — and that of our team members — more effective. Unlocking Innovation wants to equip you with such strategies, but also go beyond th...
UX design isn’t a new field. But sometimes new approaches lead to new perspectives. In this book, you’ll learn how lean UX has made the whole discipline more approachable and attractive to startups, and you’ll see that UX issues aren’t just a quick fix, but should also address big-picture issues. Sometimes, the solution to a problem is just to fix a broken UX. At other times, you need to constantly fine-tune in order to keep up with changing demands. You’ll also explore wireframing techniques, research planning and design bias. TABLE OF CONTENTS - Interaction Design In The Cloud - Lean Startup Is Great UX Packaging - Fitting Big-Picture UX Into Agile Development - You Already Know How To Use It - Fixing A Broken User Experience - Beyond Wireframing: The Real-Life UX Design Process - Stop Redesigning And Start Tuning Your Site Instead - Designer Myopia: How To Stop Designing For Ourselves - The UX Research Plan That Stakeholders Love
With an interface similar to other creative softwares from Adobe, Fireworks allows Web Designers to create interfaces and prototypes for their websites. Its especially helpful to see whether your application works properly before moving onto the development stage. This eBook will show you what can be achieved with Adobe Fireworks, such as creating interactive prototypes, time savers, parent libraries and extracting logos. You might even rethink your workflow after having finished this reading. TABLE OF CONTENTS - The Power of Adobe Fireworks: What Can You Achieve With It? - Developing A Design Workflow In Adobe Fireworks - Refining Your Design In Adobe Fireworks - Interactive Prototypes And Time Savers With Adobe Fireworks - Create Interactive Prototypes With Adobe Fireworks - Simulating The Letterpress: From Live Filters In Fireworks To CSS Code - Extracting Logos Using Levels In Adobe Fireworks - Creating a Pattern Library with Evernote and Fireworks - Create Demo: An Easy Way to Present Adobe Fireworks Design Prototypes
This book provides a state-of-the-art account of corporate blogs as a new form of corporate communication studied from corpus-based and discourse perspectives. Using a range of analytical techniques to examine a large corpus of 500 randomly selected corporate blog posts, the book examines how language works in the novel and hybrid context of online communication at different levels of linguistic description, including vocabulary use (keywords), phraseology (lexical bundles), stance expression and the generic structure. The findings are interpreted in functional terms in this book in order to provide an overall characterization of this new and evolving corporate genre.
'Creating something from nothing is a daring act. Tom's wisdom and encouragement will give any reader the confidence to take the leap.' Eric Ries, bestselling author of The Lean Startup ________________ 90% of start-ups fail. But why? And is there a way to avoid the common pitfalls when you start your own business? Over the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups. An astonishing 13 of these have reached unicorn status. For a decade he has explored the question of why startups fail and in The Fail-Safe Startup explains how you can succeed against the odds. Eisenmann's fascinating, often counter-intuitive, advice will help you avoid common...
This four-volume set LNCS 6761-6764 constitutes the refereed proceedings of the 14th International Conference on Human-Computer Interaction, HCII 2011, held in Orlando, FL, USA in July 2011, jointly with 8 other thematically similar conferences. The revised papers presented were carefully reviewed and selected from numerous submissions. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The papers of the fourth volume are organized in topical sections on HCI and learning, health and medicine applications, business and commerce, HCI in complex environments, design and usability case studies, children and HCI, and playing experience.
Today’s students rely heavily on electronic resources; they expect to be able to access library resources from any location and at any time of the day. Online education is ubiquitous from K-12 through graduate level coursework and is increasingly used in on-the-job training. Libraries must be prepared to guide learners to use library resources when and where they are needed. Thoughtfully designed online tutorials can be the library’s answer to providing this point-of-need instruction that learners have come to expect. When librarians don’t have the technical expertise needed to create online tutorials, Creating Online Tutorials: A Practical Guide for Librarians, Second Edition will hel...
Web design, with its wide range of disciplines and fields, is not an easy nut to crack. However, it is possible to put together a book with some of the crucial principles and fundamentals that you will need for every project you take on. Learn about the harsh truths of corporate Web design and the troubles you are bound to run into. Create effective online portfolios with optimized user experiences, without the usual trial and error. Use storytelling to create engaging user experiences. Impress clients by staying on top of enhancements and Web standards. And in case you are wondering how to handle clients, we have some professional advice on how to deal with exceptional situations and custom...
Media publishers produce news for a full range of smart devices – including smartphones, tablets and watches. Combining theory and practice, Mobile-First Journalism examines how audiences view, share and engage with journalism on internet-connected devices and through social media platforms. The book examines the interlinked relationship between mobile technology, social media and apps, covering the entire news production process – from generating ideas for visual multimedia news content, to skills in verification and newsgathering, and outputting interactive content on websites, apps and social media platforms. These skills are underpinned with a consideration of ethical and legal conce...