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Levi Strauss
Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment. As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into...
Levi Strauss & Co.
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The Flea's Sneeze
A flea with a cold startles all the animals in the barn when it sneezes unexpectedly.
American Dude Ranch
Viewers of films and television shows might imagine the dude ranch as something not quite legitimate, a place where city dwellers pretend to be cowboys in amusingly inauthentic fashion. But the tradition of the dude ranch, America’s original western vacation, is much more interesting and deeply connected with the culture and history of the American West. In American Dude Ranch, Lynn Downey opens new perspectives on this buckaroo getaway, with all its implications for deciphering the American imagination. Dude ranching began in the 1880s when cattle ranches ruled the West. Men, and a few women, left the comforts of their eastern lives to experience the world of the cowboy. But by the end of...
Most Loved Monster
Deep inside the cave, each little monster is wondering: who does Mama love the most? Could it be Max, who's so eye-poppingly funny? Or mannerly Mattie, who always shares her spit? How about Mervin, maker of the slimiest pies? Or brave Mella, who's always ready to dive into the tar pit? Hmm . . . they all seem really special. How will Mama decide?!
Arequipa Sanatorium
As San Francisco recovered from the devastating earthquake and fire of 1906, dust and ash filled the city’s stuffy factories, stores, and classrooms. Dr. Philip King Brown noticed rising tuberculosis rates among the women who worked there, and he knew there were few places where they could get affordable treatment. In 1911, with the help of wealthy society women and his wife, Helen, a protégé of philanthropist Phoebe Apperson Hearst, Brown opened the Arequipa Sanatorium in Marin County. Together, Brown and his all-female staff gave new life to hundreds of working-class women suffering from tuberculosis in early-twentieth-century California. Until streptomycin was discovered in the 1940s,...
This Is the Earth That God Made
Rhyming text tells the story of the beautiful world that God made. Includes creative activity suggestions.
Fired by Ideals
The Arts and Crafts Movement exerted a profound influence on early-twentieth-century America, not only in the applied and decorative arts but also in the area of social reform. Standing at this intersection of art and reform were American art potteries that taught ceramics skills to working-class women as a means of securing income, restoring health, and/or uplifting the spirit. Like its better known and more successful predecessors -- the Marblehead Pottery in Massachusetts, the Newcomb Pottery in New Orleans, and the Paul Revere Pottery in Boston (home of the "Saturday Evening Girls") -- the Arequipa Pottery in Fairfax, California, had fascinating origins, and it produced distinctive wares...
Sing, Henrietta! Sing!
Customers are eager to buy Henrietta and George's beautiful vegetables, but are frightened away by Henrietta's terrible singing. Then Henrietta and George find out the plants thrive only when Henrietta sings.
Levi Strauss and Co
When Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853, he likely had no inkling that his business would become one of the world's largest clothing companies. Levi Strauss & Co. started with imported clothing, bedding, and notions to supply the many small stores serving the Gold Rush and the expanding American West. By 1873, he and partner Jacob Davis invented the very first blue jeans, which were soon worn by working men from Los Angeles to Laramie. Strauss parlayed his business acumen into social progress by giving back to his community and embedding a company culture committed to positively impacting society. In this spirit, the Levi Strauss Foundation was created after World War II, formalizing the philanthropic work started by Strauss himself a century earlier. All the while, the company has evolved with successive generations of family owners, expanding product lines to meet the ever-changing needs of consumers around the world.
