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Thank You
A lyrical, joyful charity picture book about gratitude and community, inspired by the efforts of key workers during the coronavirus pandemic.
Reading the Comments
What we can learn about human nature from the informative, manipulative, confusing, and amusing messages at the bottom of the web. Online comment can be informative or misleading, entertaining or maddening. Haters and manipulators often seem to monopolize the conversation. Some comments are off-topic, or even topic-less. In this book, Joseph Reagle urges us to read the comments. Conversations “on the bottom half of the Internet,” he argues, can tell us much about human nature and social behavior. Reagle visits communities of Amazon reviewers, fan fiction authors, online learners, scammers, freethinkers, and mean kids. He shows how comment can inform us (through reviews), improve us (thro...
Cross-Cultural Brand Personality and Brand Desirability
This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions and brand desirability. The results reveal that certain brand personality dimensions can have a direct and/ or indirect impact on brand desirability. Yet, this effect mechanism has not only been found to be brand-dependent but also culture-dependent. In this context, the mediating role of brand-self-congruity was confirmed across all cultures and brands investigated. Important implications are derived for research and brand management. In different countries, different brand personality dimensions lead to brand desirability. Therefore, brand managers should know their markets, understand cultural differences and adjust their brand strategy accordingly in order to attain brand desirability.
Root Genealogical Records 1600-1870
Reprint of the original, first published in 1870.
A genealogical dictionary of the first settlers of New England, Volume 2
A genealogical dictionary of our early colonists. Every volume shows three generations of those who came before 1692. Although more than a century has elapsed since the publication of this monumental work, it remains the standard to our day. We do not mean that new information has not been unearthed or that the work is free from errors, but Savage had just the peculiar qualifications necessary. He was so persistent in gathering data and so conservative in his use of them, that a statement made on his authority bears great weight. This work has the whole of New England for its field. This is volume 2, covering the surnames D - J.
