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Strategic Marketing in Library and Information Science
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of mar...
Strategic Marketing in Library and Information Science
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of mar...
Seeking Bipartisanship: My Life in Politics
The twenty years since 1995 have seen their share of landmark events. Among them a contested presidential election result (2000), a terrorist attack on U.S. soil (2001), the beginning of a war in Iraq (2003), economic calamity (2008), the election and reelection of the nation's first African American president (2008, 2012), two changes in party control of the presidency, three changes in party control of the House (including the first Republican majority in 40 years as a result of the 1994 congressional elections), and five changes in party control of the Senate. Throughout these volatile times, one theme stands out: political polarization has characterized American politics, creating gridlo...
United States Government Manual
The official handbook of the United States government, presenting information on executive, legislative, and judicial agencies, as well as descriptions of boards, commissions, committees, and international organizations in which the United States participates.
The Record
None
SAA Yellow Pages
None
Leadership in Committee
DIVA study of Senate committees and leadership behavior /div
Congressional Record
The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
