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Marketing and Smart Technologies
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Developments and Advances in Defense and Security
This book gathers the proceedings of the Multidisciplinary International Conference of Research Applied to Defense and Security (MICRADS), held at the Military Engineering Institute, Rio de Janeiro, Brazil, from 8 to 10th May 2019. It covers a variety of topics in systems, communication and defense; strategy and political-administrative vision in defense; and engineering and technologies applied to defense. Given its scope, it offers a valuable resource for practitioners, researchers, and students alike.
Computational Science and Its Applications – ICCSA 2022 Workshops
The eight-volume set LNCS 13375 – 13382 constitutes the proceedings of the 22nd International Conference on Computational Science and Its Applications, ICCSA 2022, which was held in Malaga, Spain during July 4 – 7, 2022. The first two volumes contain the proceedings from ICCSA 2022, which are the 57 full and 24 short papers presented in these books were carefully reviewed and selected from 279 submissions. The other six volumes present the workshop proceedings, containing 285 papers out of 815 submissions. These six volumes includes the proceedings of the following workshops: Advances in Artificial Intelligence Learning Technologies: Blended Learning, STEM, Computational Thinking and...
Computational Science and Its Applications – ICCSA 2022
The eight-volume set LNCS 13375 – 13382 constitutes the proceedings of the 22nd International Conference on Computational Science and Its Applications, ICCSA 2022, which was held in Malaga, Spain during July 4 – 7, 2022. The first two volumes contain the proceedings from ICCSA 2022, which are the 57 full and 24 short papers presented in these books were carefully reviewed and selected from 279 submissions. The other six volumes present the workshop proceedings, containing 285 papers out of 815 submissions. These six volumes includes the proceedings of the following workshops: Advances in Artificial Intelligence Learning Technologies: Blended Learning, STEM, Computational Thinking and...
Advanced Research in Technologies, Information, Innovation and Sustainability
The three-volume set CCIS 1935, 1936 and 1937 constitutes the refereed post-conference proceedings of the Third International Conference, ARTIIS 2023, Madrid, Spain, October 18–20, 2023, Proceedings. The 98 revised full papers presented in these proceedings were carefully reviewed and selected from 297 submissions. The papers are organized in the following topical sections: Part I: Computing Solutions, Data Intelligence Part II: Sustainability, Ethics, Security, and Privacy Part III: Applications of Computational Mathematics to Simulation and Data Analysis (ACMaSDA 2023), Challenges and the Impact of Communication and Information Technologies on Education (CICITE 2023), Workshop on Gamific...
Proceedings of the International Conference on Information Technology & Systems (ICITS 2018)
This book includes a selection of articles from the 2018 International Conference on Information Technology & Systems (ICITS 18), held on January 10 – 12, 2018, at the Universidad Estatal Península de Santa Elena, Libertad City, Ecuador. ICIST is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, lessons learned and the challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered include information and knowledge management; organizational models and information systems; software and systems modeling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; and information technologies in education.
Next-Generation Mobile and Pervasive Healthcare Solutions
Technology is changing the practice of healthcare by the ways medical information is stored, shared, and accessed. With mobile innovations, new strategies are unfolding to further advance processes and procedures in medical settings. Next-Generation Mobile and Pervasive Healthcare Solutions is an advanced reference source for the latest research on emerging progress and applications within mobile health initiatives and health informatics. Featuring coverage on a broad range of topics and perspectives such as electronic health records (EHR), clinical decision support systems, and medical ontologies, this publication is ideally designed for professionals and researchers seeking scholarly material on the increased use of mobile health applications.
Digital Marketing Strategies and Models for Competitive Business
Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
Taking the Wheel
In this study, the author (whose affiliation is not stated) discusses the auto parts sector as a microcosm of economic development in Brazil. He follows the introduction of a horizontal vision for the industry and the hybrid organizational practices of the Fifties and early Sixties, through the failure of the industry to consolidate, and the subsequent unraveling, and eventual partial reconstruction, of horizontal arrangements. Theoretical implications of the historical vision are also explored, as are the background and strategic ingredients of the industry's strategy for exports and competitiveness. Paper edition (01815-1), $18.95. Annotation copyrighted by Book News, Inc., Portland, OR
