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Strategic Innovative Marketing and Tourism
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Community Based Research in Language Policy and Planning
This volume focuses on a case where community organizing, academic research and governmental responsibility were successfully mobilized and synchronized to bring about change in educational policy and practice. The focus of this book is the methodology implemented and the results obtained over the course of a year-long action research project on language and education in St. Eustatius, one of the islands of the Dutch Caribbean, commissioned by the educational authorities in both St. Eustatius and the European Netherlands. On the island, the language of instruction is Dutch, however, outside of the classroom most students only speak English and an English-lexifier Creole. The research project...
Austerity and the Third Sector in Greece
Offering a broad overview of contemporary civil society in Greece this book explores how various characteristics of the country's socio-political context have affected the development of the third sector and examines the effect of the economic crisis on it. Expert contributors combine macro-level analyses with local case studies to form a fascinating new study on the influences of national and regional context on civil society development. Their findings provide not only for a better understanding of similar movements, but also contribute to wider academic debates on societal responses to economic crises.
Austerity and the Third Sector in Greece
Organised civil society in Greece is generally regarded as weak with rankings for associational density, volunteerism and levels of social capital traditionally among the lowest in Europe. Austerity and the Third Sector in Greece explores the context behind the statistics and general perceptions of a society of takers, not givers. Stereotypes of a country living beyond its means have been exacerbated by the Eurozone crisis but, since 2008, there has in fact been a great proliferation of organised civil society initiatives in the country. Has the financial crisis seen a belated awakening of Greek civil society? Offering a broad overview of contemporary civil society in Greece this book explor...
Online Learning Systems
This book discusses the newest approach to online learning systems in higher education. As e-Learning platforms change their mechanisms for data processing and storage, there is a need to move these systems toward being more efficient and smarter. This book covers online learning systems and their application to large-scale data along with the technological aspects of these processes and problem-solving methods. Online Learning Systems: Methods and Applications with Large-Scale Data discusses the efficiency measurement and environmental impact of online education. The book offers a parametric evaluation and categorization of online learning systems and provides an exploration of big data eco...
Aprendizaje y enseñanza de una segunda lengua
El tratamiento de la lengua oral en los manuales de francés para españoles / Castellví, Josefa Ma. / - Variantes comunicativas para el trabajo con la escritura en inglés / Coello Tissert, Juana Lidia / - La corrección de errores como proceso interactivo en el aula : reflexiones teóricas desde la perspectiva contrastiva alemán-español / Ferrer Mora, Hang / - Hacia una formación lingüística integral en la enseñanza del español como L2 / García Valle, Adela y Ricós, Amparo / - Las unidades fraseológicas del español : una propuesta metodología para la enseñanza de las locuciones en la clase E.L.E / Gómez Molina, José R. / - La destreza auditiva dentro de un marco interactivo / Jáuregui Ondarra, Kristi / - Variación lingüística en la adquisición de una segunda lengua / Martín Viaño, Ma del Mar / - La categoría verbal del tiempo : problemas de adquisición en francés como lengua extranjera / Olivares Pardo, Ma Amparo / - Un enfoque didáctico de la fraseología española para extranjeros / Ruiz ...
Socioeconomic Fragmentation and Exclusion in Greece under the Crisis
This volume uses new empirical evidence and analytical ideas to study phenomena of fragmentation and exclusion threatening stability and cohesion in Greek society in the aftermath of the crisis. The contributors argue that processes of fragmentation and exclusion provoked by the crisis can be observed on both a material and an ideational level. On a material level, rising levels of unemployment, poverty and inequality have produced new social security “outsiders”, while on an ideational level, a discursive-cultural shift is documented, which has led to new understandings and categorizations of new (and old) insiders and outsiders. Moreover, the volume attests to the aspirations, but also the limitations, of spontaneous civil society mobilization to address the social crisis. Finally, the volume offers a discussion of the political management of social fragmentation and exclusion in Greece both before and after the onset of the crisis. The book will be of interest to scholars and students of social policy and phenomena of poverty, social exclusion and economic inequality, civil society studies, and comparative political economy and politics.
Fremdsprachenlernen Erwachsener
Die Autorin öffnet das Thema Fremdsprachenlernen Erwachsener für die Perspektive der Erwachsenenbildungsforschung. In einer ausführlichen Übersicht werden Theorien und Konzepte, Forschungen, Statistiken, Lehr-Lernmethoden und Empfehlungen zusammengetragen, um neue Forschungen anzuregen. In knappen Fallbeispielen zeigt die Autorin erwachsenenpädagogische Zugänge zum Fremdsprachenlernen Erwachsener. Dazu gehören Programmanalyse, Interaktionsforschung und Biografieanalyse. Zudem formuliert sie Forschungsdesiderate und Anforderungen an eine zukünftige facettenreiche Grundlagenforschung zu diesem in der Weiterbildungspraxis fest etablierten und doch wenig hinterfragten Bereich der Erwachsenenbildung.
