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Publishers, Readers, and Digital Engagement
This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.
Botswana
The Bradt guide to Botswana concentrates on the prime regions for travelers and safari visitors, with all the essentials on the cities of Gaborone and Maun. Also included are in-depth coverage of national parks and game reserves and background on the people and culture of the region.
Historical Dictionary of Cycling
The nearly 150-year-old sport of cycling had its first competition in France in 1868. Soon afterward, the need arose for purpose-built cycling tracks because of poor road conditions at the time. Racing on blocked off pieces of street or grass soon evolved into racing on special tracks called velodromes. This development marked the split into what are still the two main forms of cycling competition: road racing and track racing. Initially, track cycling was more popular in terms of public attention and money to be earned by racers, but this gradually changed in favor of road racing, which has been the most popular form of cycling since at least the end of World War II. The Historical Dictiona...
Narratives, Nerdfighters, and New Media
For decades, we’ve been warned that video killed the radio star, and, more recently, that social media has replaced reading. Nerdfighteria, a first-of-its-kind online literary community with nearly three million members, challenges these assumptions. It is the brainchild of brothers Hank and John Green, who provide literary themed programming on their website and YouTube channel, including video clips from John, a best-selling author most famous for his young adult book, The Fault in Our Stars. These clips not only give fans personal insights into his works and the writing process writ large, they also provide unique access to the author, inspiring fans to create their own fan art and make...
Becoming a Media Mentor
Guiding children’s librarians to define, solidify, and refine their roles as media mentors, this book in turn will help facilitate digital literacy for children and families.
Branding Books Across the Ages
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.
Bitten by Twilight
"This lively collection of essays explores the narrative riches of the Twilight stories themselves even as it looks seriously at the ways they have been marketed and taken up both by their passionate fans and by critics who see them as evidence of a range of cultural and political problems."---Janice Radway, Author of Reading the Romance: Women, Patriarchy, and Popular Literature; Professor of Communication Studies/Rhetoric and Gender Studies and American Studies, Northwestern University. --
Cancer Entangled
Cancer Entangled explores the shifts that took place in Denmark around the millennium, when health promoters set out to minimize delays in cancer diagnoses in hope of improving cancer survival. The authors suggest a temporal reframing of cancer control that emphasizes the importance of focusing on how people – potential patients as well as health care professionals – experience and anticipate cancer before a diagnosis or a prediction has been made. This argument compellingly challenges and augments anthropological work on cancer control that has privileged attention to the productive role of science and technology and to life with cancer or cancer risk. By offering rich ethnographic insights into the introduction of the first cancer vaccine, cancer signs and symptoms, public discourses on delays, social class and care seeking, cancer suspicion in the clinic, as well as the work on fast-track referral – the book convincingly situates cancer control in an ethical registrar involving attention to acceleration and time, showing how cancer waiting times become an index of the "state of the nation".
Pioneers in Librarianship
Pioneers in Librarianship profiles sixty notable librarians who made significant contributions to the field. Librarians chosen for inclusion in this volume met one or more of these three criteria: The librarian conceived a new method for improving library services, invented their own method of book cataloging, or devised an administrative system for libraries to operate under. The librarian is historically famous because he/she was notable historically. The librarian was the first woman or minority to make significant achievements within the field of LIS. The achievements of the librarians profiled here are important because they shaped the field. Many of their theories, ideas, and contributions are still being utilized in libraries today. Librarians profiled here include Melvil Dewey, Carla Hayden, S. R. Ranganathan, Justin Winsor, Charles Coffin Jewett, Katharine Sharp, Pura Belpré, Allie Beth Martin, and John Cotton Dana.
