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Planet Earth
From the producer and author of THE BLUE PLANET, this is the ultimate portrait of our planet; the perfect companion piece to a truly landmark television event.Prepare yourself for a spectacular tour of the world's many habitats, each possessing their own unique mood. From the claustrophobic darkness of the deep ocean, to the big skies of the open plains; the merciless, ever-expanding deserts to the diminishing jungles, teeming with violent life. The thread that binds them all is water - the precious element that has carved our world and which makes all life possible.Discover hidden life - animals that have yet to be extensively filmed, either through the inaccessibility of their habitat or their own elusive behaviour. Witness mass migration spectacles, bioluminescent corals and rarely seen mountain cats, all beautifully captured by the world's best nature photographers.
Beat the Recession
Beat any recession, boost your sales with these proven and easy to implement marketing and copywriting tactics. Powerful sales letter writing techniques, innovative marketing ideas and fresh business tips are helping many business owners boost their growth; effectively beating global economic downturns. Now you can discover the valuable advice they take from Carol Bentley's online blog and use on a daily basis. Carol Bentley shares her skills and knowledge from many years of business and sales writing experience on her online blog at www.copywriting4b2b.com Now she has distilled this valuable advice into an easy to read and use reference book. Take action; implement the powerful techniques r...
Relationship Marketing
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
The Death of Propaganda
B2B buyer behavior has changed - now it's your turn. B2B buyers have changed the way they evaluate and purchase goods and services-yet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is for such companies to move from spouting propaganda to establishing credibility. From the role of salesperson to that of a customer advocate. And from broadcasting self-recommendations toward a more powerful model where people recommend the company and its products to their peers. The Death of Propaganda presents Three Voices strategy, a step-by-step recipe for meeting this challenge via three distinct modes of stakeholder engagement: Voice of Company; Voice of Industry; and Voice of Customer. All three Voices need to be integrated into top-level business strategy, and incorporated into marketing and communication plans to fully address the needs of the new breed of B2B buyer.
Fearless Design For Every Quilter
Stock Up Your Creative Toolbox With Indispensable Quilt Design Techniques. Supercharge your creative spirit with 10 lessons in designing with fabrics-from basic design principles to finding new sources of inspiration. Take an artistic journey through the creative processes of 8 real-life quilters and learn with them as they work through a series of design challenges. Learn to experiment, evaluate results, and enhance your designs, working either by yourself or with a group. Use critique groups to improve your work with other quilters' insights. The lessons you'll learn in this inspiring workshop will help you bring new creativity to any style of quilting or fiber arts, whether your tastes are traditional or contemporary. It's a must for anyone who loves to design with fabric.
Digital Marketing
Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
The Truth about Identity Theft
Examines the techniques used to steal personal information, discussing such methods as using Internet files, email, ATM scams, credit card offers, telephone solicitation, burglary, and trash scanning, and outlining what the average person can do to minimize the risk of identity theft.
Overwhelmed
______________________ 'Too much to do? Stop and read this' - Guardian 'For a fresh take on an eternal dilemma, Overwhelmed is worth a few hours of any busy woman's life – if only to ensure that she doesn't drop off the bottom of her own “To Do” list' - Mail on Sunday ______________________ In her attempts to juggle work and family life, Brigid Schulte has baked cakes until 2 a.m., frantically (but surreptitiously) sent important emails during school trips and then worked long into the night after her children were in bed. Realising she had become someone who constantly burst in late, trailing shoes and schoolbooks and biscuit crumbs, she began to question, like so many of us, whether ...
The Truth About Email Marketing
Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke , Editorial Director, MarketingSherpa Inc. “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!” Jeff Hilimire, President, Engauge Dig...
