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Consumers, Policy and the Environment
The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links consumption to modern social issues such as environmental protection, sound business ethics, and fair working conditions. Understanding consumers -- the way they buy products, the way they relate to questions of environmental importance, and the way they participate in public policy formulation processes –is of vital importance to modern society. In this book, eminent researchers examine contemporary issues related to the field of consumers, policy, and the environment.
The Architecture of Landscape, 1940-1960
The Architecture of Landscape, 1940-1960 provides a groundbreaking collection of worldwide perspectives on a vital and underappreciated era of landscape architecture. It is also the first critical assessment of this period, with information and insight previously unavailable to English-language readers.
Service Quality and Management
Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi dence is overwhelming. True horror stories exist of all types of services in all types of sectors. It is even becoming a business in itself. Television shows that are based on customer complaints about services are becoming more and more popular. As is the case in the millennium problem, management of service companies experiences a lot of problems in the hardware and the software of services. There are still prob lems in defining and developing the service, and problems in creating, realizing and managing weil defi...
Relationship Marketing
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Selling Modernity
The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informe...
The New Americans
Michael Mick McCann spent ten years of his life in a Belfast political prison for his active involvement with the Irish Republican Army. Although now free from captivity, McCann is not yet free from the IRA. He no longer wants anything to do with the organization, but they wont let him loose until he fulfills one final mission. McCann is sent to Los Angeles, where he has been assigned to protect Ciara OMalley, the daughter of a powerful IRA general. Ciara, a Red Cross Aid Worker, places children orphaned by the devastating Indonesian tsunami with American host families; compared to McCann, shes a saint, and he figures his final assignment will pose no problems. Unfortunately, fate is a cruel mistress; McCann arrives in LA to find that Ciara has been kidnapped by the ruthless Russian mob. Desperate, he soon enlists every gang-banger and criminal he can find to rescue Ciara. The City of Angels may break out into explosive battle if McCann doesnt move quickly. This is his last chance at freedom, a clean slate, and redemption.
Keep Watching the Skies!
Bill Warren's Keep Watching the Skies! was originally published in two volumes, in 1982 and 1986. It was then greatly expanded in what we called the 21st Century Edition, with new entries on several films and revisions and expansions of the commentary on every film. In addition to a detailed plot synopsis, full cast and credit listings, and an overview of the critical reception of each film, Warren delivers richly informative assessments of the films and a wealth of insights and anecdotes about their making. The book contains 273 photographs (many rare, 35 in color), has seven useful appendices, and concludes with an enormous index. This book is also available in hardcover format (ISBN 978-0-7864-4230-0).
Kundenorientierung für Innovationsstrategien auf Konsumgütermärkten
Inhaltsangabe: Inhaltsverzeichnis:Inhaltsverzeichnis: 1.Einleitung 2.Zielsetzung und Aufbau der Arbeit I.Grundlagen und begriffliche Abgrenzungen I.1.Begriff und Inhalte der Kundenorientierung I.2.Der Innovationsbegriff I.2.1.Definition und Innovationskriterien I.2.2.Klassifikation der Innovationsarten I.2.3.Phasenmodell des Produktinnovationsprozesses I.2.4.Quellen für Produktinnovationen I.2.4.1.Interne und externe Quellen I.2.4.2.Die Bedeutung des Kunden als externe Ideenquelle I.3.Die Konsumenten-Produzenten-Interaktion als Mittel zur Verfolgung der Kundenorientierung im Rahmen des Produktinovationsprozesses I.3.1.Initiativenursprung einer Konsumenten-Produzenten-Interaktion I.3.2.Unter...
Cheap Tricks and Class Acts
Reveals the behind-the-scenes production secrets of the Hollywood films of the 1950s.
Electronic Services
Im Jahrbuch 2002 besch ftigen sich renommierte Autoren mit Fragen aus dem folgenden Bereich: Welches sind die Besonderheiten elektronischer Services? Wie kann eine Verbindung elektronischer mit konventionellen Services erfolgen? Welches sind Faktoren, die den Grad der Standardisierung vs. Individualisierung bestimmen? Wie k nnen elektronische Services vermarktet werden und welche Rolle spielt der Kundenkontakt-Mitarbeiter? Wie kann ein Kapazit tsmanagement elektronischer Services gestaltet werden? U.a.m.Dar ber hinaus wird wieder ein umfassender Service-Teil rund um das Thema Dienstleistungen geboten.
