Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Relationship Marketing
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Consumers, Policy and the Environment
The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links consumption to modern social issues such as environmental protection, sound business ethics, and fair working conditions. Understanding consumers -- the way they buy products, the way they relate to questions of environmental importance, and the way they participate in public policy formulation processes –is of vital importance to modern society. In this book, eminent researchers examine contemporary issues related to the field of consumers, policy, and the environment.
Tycho Brahe Secret
The richest man in history, Winston Varga, is a wicked purveyor of bliss and digital fantasies, an omnipotent ruler of all our lives with a dark plan for the humanity. And he has set his deadly plan in motion that no one can stop. Only, perhaps, his nemesis? A fourteen-years-old cypherpunk, Nastassia Bonnet. Nastassia seeks the help of a renegade Nobel laureate in physics and a 16th century alchemist in a last-ditch struggle to rescue her little brother from a certain death and, at the same time, save the humanity from the murderous clutches of Varga and his behemoth multinational conglomerate.
Service Quality and Management
Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi dence is overwhelming. True horror stories exist of all types of services in all types of sectors. It is even becoming a business in itself. Television shows that are based on customer complaints about services are becoming more and more popular. As is the case in the millennium problem, management of service companies experiences a lot of problems in the hardware and the software of services. There are still prob lems in defining and developing the service, and problems in creating, realizing and managing weil defi...
Service Dogs
How unwanted dogs are rescued and then trained as service dogs to help people with disabilities. WINNER--2016 Midwest Book Award. All proceeds will go to the 501(c)(3) charity, Pawsitivity Service Dogs. "Simply astonishing in its volume, information, approach-ability, readability, transparency, experienced voice, helpfulness/usefulness and honesty. It's inspirational, as well as competent, realistic, transparent, practical'. Its tone is forthright but kind."--Dr. Beth Rausch, DVM, University of Wisconsin, River Falls "Our service dog is better than any medication. She has not just helped my daughter but the whole family. Millie is the best, most loving and loyal companion for my daughter. Tom and Julie of Pawsitivity are the kind of people that really care and just keep giving. I can not say thank you enough."--James Artisensi, father of a child with a Pawsitivity service dog
The Rise of Marketing and Market Research
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
Nonprofit and Business Sector Collaboration
Business managers: are you considering supporting a worthy cause? Nonprofit administrators: are you considering looking for a corporate partner? Examine ways to reap the benefits—while avoiding the sometimes-hidden pitfalls—of these partnerships! In the last decade, cooperation between businesses and nonprofit organizations has increased dramatically. Businesses, no longer content to simply make contribution to worthy causes, are now working with nonprofits in ways that help them increase their visibility and reach new consumer groups. In this book, top researchers explore the how, why, and when of this kind of collaboration. In addition to examining the various types of relationships th...
Handbook on Research in Relationship Marketing
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a
The New Americans
Michael Mick McCann spent ten years of his life in a Belfast political prison for his active involvement with the Irish Republican Army. Although now free from captivity, McCann is not yet free from the IRA. He no longer wants anything to do with the organization, but they wont let him loose until he fulfills one final mission. McCann is sent to Los Angeles, where he has been assigned to protect Ciara OMalley, the daughter of a powerful IRA general. Ciara, a Red Cross Aid Worker, places children orphaned by the devastating Indonesian tsunami with American host families; compared to McCann, shes a saint, and he figures his final assignment will pose no problems. Unfortunately, fate is a cruel mistress; McCann arrives in LA to find that Ciara has been kidnapped by the ruthless Russian mob. Desperate, he soon enlists every gang-banger and criminal he can find to rescue Ciara. The City of Angels may break out into explosive battle if McCann doesnt move quickly. This is his last chance at freedom, a clean slate, and redemption.
CIUTI-Forum 2008
Quality assurance has been a major issue in Higher Education discourse during the past decade. Evaluations, accreditations and assessments have almost become standard procedures within the framework of translation studies. This quest for quality has not only to integrate market needs and new market requirements, but also novel strategies in training - whereby training learners and trainers has to be given equal attention. Translation quality has become a key issue in the interlinguistic and intercultural communication market as well as in the translator education environment. It has to be looked upon as a multifaceted issue to which all major players have to contribute: institutes of higher education, labor market and individual translators. Within the framework of the CIUTI FORUM 2008, the speakers emphasized the different aspects of quality from the point of view of the trainer, the professional and the market. This volume tries to highlight all those quality issues from an international, interdisciplinary and multifaceted perspective.
