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Business Strategy and National Culture
'The backward linkage strategies of major multinationals differ significantly between firms within the same industry. In this provocative book, Denise Tsang explains these differences in strategy in terms of the culture of the parent company and the age of the firm. Her case study of the European microcomputer industry encompasses major multinationals from the US, Japan, Taiwan and Korea, and includes both long-established firms and recent start-ups. It contains a wealth of fascinating detail which she elegantly synthesises to support her thesis.' - Mark Casson, University of Reading, UK 'This book is a major contribution to our understanding of international business strategy. It adopts a u...
Dashboard Design
Interactive visualization and visual analytics tools have been designed and developed in the past and will be developed in the future as well. In each application domain in which data is measured, generated, and recorded we see a potential candidate for an interactive visualization tool with the goal to find insights and knowledge in the data. This knowledge can be found either visually by humans’ interventions or algorithmically by the machine, in the best case by applying both concepts in combination as in visual analytics. One of the easiest ways to get an interactive visualization tool running is by means of dashboards, typically implemented as webpages that can run in a web browser an...
Making Images with Mathematics
This textbook teaches readers how to turn geometry into an image on a computer screen. This exciting journey begins in the schools of the ancient Greek philosophers, and describes the major events that changed people’s perception of geometry. The readers will learn how to see geometry and colors beyond simple mathematical formulas and how to represent geometric shapes, transformations and motions by digital sampling of various mathematical functions. Special multiplatform visualization software developed by the author will allow readers to explore the exciting world of visual immersive mathematics, and the book software repository will provide a starting point for their own sophisticated visualization applications. Making Images with Mathematics serves as a self-contained text for a one-semester computer graphics and visualization course for computer science and engineering students, as well as a reference manual for researchers and developers.
Augmented Reality
This book provides an in-depth exploration of the field of augmented reality (AR) in its entirety and sets out to distinguish AR from other inter-related technologies like virtual reality (VR) and mixed reality (MR). The author presents AR from its initial philosophies and early developments, to its current technologies and its impact on our modern society, to its possible future developments; providing readers with the tools to understand issues relating to defining, building, and using our perception of what is represented in our perceived reality, and ultimately how we assimilate and react to this information. Augmented Reality: Where We Will All Live can be used as a comprehensive guide to the field of AR and provides valuable insights for technologists, marketers, business managers, educators and academics who are interested in the field of augmented reality; its concepts, history, practices and the science behind this rapidly advancing field of research and development.
Eye Tracking and Visual Analytics
Visualization and visual analytics are powerful concepts for exploring data from various application domains. The endless number of possible parameters and the many ways to combine visual variables as well as algorithms and interaction techniques create lots of possibilities for building such techniques and tools. The major goal of those tools is to include the human users with their tasks at hand, their hypotheses, and research questions to provide ways to find solutions to their problems or at least to hint them in a certain direction to come closer to a problem solution. However, due to the sheer number of design variations, it is unclear which technique is suitable for those tasks at han...
Cockpit Displays
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Information Display
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Bedford's Tech Edge
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The History of Visual Magic in Computers
If you have ever looked at a fantastic adventure or science fiction movie, or an amazingly complex and rich computer game, or a TV commercial where cars or gas pumps or biscuits behaved liked people and wondered, “How do they do that?”, then you’ve experienced the magic of 3D worlds generated by a computer. 3D in computers began as a way to represent automotive designs and illustrate the construction of molecules. 3D graphics use evolved to visualizations of simulated data and artistic representations of imaginary worlds. In order to overcome the processing limitations of the computer, graphics had to exploit the characteristics of the eye and brain, and develop visual tricks to simula...
