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The Marketer's Handbook
The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ...
Effective Project Management
An updated edition of the bestselling book on managing IT projects New topics introduced in this edition include Adaptive and eXtreme management methods, team selection and management, and risk analysis Immerses readers in a simulated real-world situation where they must perform as seasoned project managers to move example projects through their lifecycles Walks readers through a series of projects that they are most likely to encounter on the job Authors adhere to the Project Management Institute's (PMI®) curriculum outline The fully-interactive CD-ROM has been updated for MS Project 2002 (PMI, PMP, and Project Management Professional are registered marks of the Project Management Institute, Inc.)
The PM Net Work
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