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Polling UnPacked
From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since. Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all? Polling UnPacked gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. Equal parts enlightening and hilarious, the book requires no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls. Written by a former political pollster and the creator of Britain’s foremost polling-intention database, Polling UnPacked reveals which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way we see political coverage forever.
Bad News
Bad News is a popular guide that helps you make sense of the news wherever it appears – print, broadcast or online. Peppered with examples from around the world, the book turns a serious subject into an enjoyable read. You will learn as you are entertained. Readers will discover all the tricks and techniques required to work out whether to trust a story based on an anonymous source, when big numbers are really small and when small numbers are really big, why you should ignore what appears behind someone on the TV and much more. You'll even learn why you should always read stories in the Daily Mail backwards and when correlation is causation. But readers will also learn how ill-suited the news is to understanding and interpreting the modern world, even when it comes from honest journalists working for reputable outlets. The news has a role, but readers will learn how to ensure they don't confuse that with understanding the world.
101 Ways to Win an Election
In politics there are no prizes For second place. Luckily, seasoned campaign professionals Mark Pack and Edward Maxfield have distilled successful electoral tactics from around the globe into 101 bite-sized lessons to help steer you on the course to power. Learn how to pass the three-seconds test, why you should actually embrace online trolls, and why you must never, ever, forget the law of the left nostril. Packed with advice and practical tips, this new, fully updated third edition of the classic political guide reveals the insider secrets and skills you need to make sure you're in pole position on election day.
Polling UnPacked
From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since. Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all? Polling UnPacked gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. Equal parts enlightening and hilarious, the book requires no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls. Written by a former political pollster and the creator of Britain’s foremost polling-intention database, Polling UnPacked reveals which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way we see political coverage forever.
22 Days in May
22 Days in May is the first detailed Liberal Democrat insider account of the negotiations which led to the formation of the Lib Dem/Conservative coalition government in May 2010, along with an essential desription of the early days of the government.
Sharpie Art Workshop
Bold and sharp, brilliant and vivid, Sharpie markers can be found in art, office, and stationery supply stores, drugstores, mass-market and crafts chains - almost anywhere writing utensils are sold. Sharpies can be used on virtually any surface, from the traditional (paper and canvas) to the unexpected (fabric, plastic, ceramics, glass, wood, stone, metal). In addition to the original fine point version, Sharpies are produced in five tip widths, several formulations, and in more than 30 colors, plus silver metallic. Their familiarity, accessibility, and clean, bold, dense line - especially the graphic impact that can be achieved with classic black - have made Sharpie markers the go-to medium...
Running with the Pack
'Most of the serious thinking I have done over the past twenty years has been done while running.' Mark Rowlands has run for most of his life. He has also been a professional philosopher. And for him the two - running and philosophising - are inextricably connected. In Running with the Pack he tells us about the most significant runs of his life: from the entire day he spent running as a boy in Wales, to the runs along French beaches and up Irish mountains with his beloved wolf Brenin, and through Florida swamps more recently with his dog Nina. Woven throughout the book are profound meditations on mortality, middle age and the meaning of life. This is a highly original and moving book that will make the philosophically inclined want to run, and those who love running become intoxicated by philosophical ideas.
Pack Series 7
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Five Year Mission
In May 2010, Labour suffered one of its worst ever election defeats. A few months later it chose Ed Miliband as its new leader. His task? To win back power after just one term in opposition - a tall order given how many voters had come to blame Labour for the economic mess the country was in, and to see the party as a soft-touch when it came to immigration and welfare. Even those who were more sympathetic had their doubts. Was Ed Miliband really leadership material? Would he be able to overcome defeating his elder brother to get to the top? Would he have to do as he was told by the trade union leaders who had helped him win? Could he resolve the tensions between Blairites and Brownites, Blue...
