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In politics there are no prizes For second place. Luckily, seasoned campaign professionals Mark Pack and Edward Maxfield have distilled successful electoral tactics from around the globe into 101 bite-sized lessons to help steer you on the course to power. Learn how to pass the three-seconds test, why you should actually embrace online trolls, and why you must never, ever, forget the law of the left nostril. Packed with advice and practical tips, this new, fully updated third edition of the classic political guide reveals the insider secrets and skills you need to make sure you're in pole position on election day.
22 Days in May is the first detailed Liberal Democrat insider account of the negotiations which led to the formation of the Lib Dem/Conservative coalition government in May 2010, along with an essential desription of the early days of the government.
Bad News is a popular guide that helps you make sense of the news wherever it appears – print, broadcast or online. Peppered with examples from around the world, the book turns a serious subject into an enjoyable read. You will learn as you are entertained. Readers will discover all the tricks and techniques required to work out whether to trust a story based on an anonymous source, when big numbers are really small and when small numbers are really big, why you should ignore what appears behind someone on the TV and much more. You'll even learn why you should always read stories in the Daily Mail backwards and when correlation is causation. But readers will also learn how ill-suited the news is to understanding and interpreting the modern world, even when it comes from honest journalists working for reputable outlets. The news has a role, but readers will learn how to ensure they don't confuse that with understanding the world.
'Most of the serious thinking I have done over the past twenty years has been done while running.' Mark Rowlands has run for most of his life. He has also been a professional philosopher. And for him the two - running and philosophising - are inextricably connected. In Running with the Pack he tells us about the most significant runs of his life: from the entire day he spent running as a boy in Wales, to the runs along French beaches and up Irish mountains with his beloved wolf Brenin, and through Florida swamps more recently with his dog Nina. Woven throughout the book are profound meditations on mortality, middle age and the meaning of life. This is a highly original and moving book that will make the philosophically inclined want to run, and those who love running become intoxicated by philosophical ideas.
Bold and sharp, brilliant and vivid, Sharpie markers can be found in art, office, and stationery supply stores, drugstores, mass-market and crafts chains - almost anywhere writing utensils are sold. Sharpies can be used on virtually any surface, from the traditional (paper and canvas) to the unexpected (fabric, plastic, ceramics, glass, wood, stone, metal). In addition to the original fine point version, Sharpies are produced in five tip widths, several formulations, and in more than 30 colors, plus silver metallic. Their familiarity, accessibility, and clean, bold, dense line - especially the graphic impact that can be achieved with classic black - have made Sharpie markers the go-to medium...
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and m...
The 2010 General Election represented a pathbreaking contest in Political Communication. The TV debates changed forever the feel of the campaign. This book brings together key commentators, analysts and polling experts to present readers with a unique and valuable insight into the development of political communication in British Politics.
In After the Coalition five new Conservative Members of Parliament tackle the challenges of contemporary Britain. They argue that Conservative principles adapted to the modern world are essential for national success. For Britain to prosper in today's global economy, we need a new era of responsibility, for governments as well as individuals. The Conservative Party last won a general election in 1992. The formation of the coalition in 2010 ushered in a politics of compromise for the important task of bringing the deficit under control. At the next election, the Conservative Party may well fight for its own mandate. What that will be and the ideas supporting it need to be defined now. After the Coalition is an attempt to do precisely this.
In May 2010, Labour suffered one of its worst ever election defeats. A few months later it chose Ed Miliband as its new leader. His task? To win back power after just one term in opposition - a tall order given how many voters had come to blame Labour for the economic mess the country was in, and to see the party as a soft-touch when it came to immigration and welfare. Even those who were more sympathetic had their doubts. Was Ed Miliband really leadership material? Would he be able to overcome defeating his elder brother to get to the top? Would he have to do as he was told by the trade union leaders who had helped him win? Could he resolve the tensions between Blairites and Brownites, Blue...
A three-level series where students learn and practise grammar in everyday contexts.Oxford Living Grammar takes a practical approach to grammar. The four-page units provide clear explanations and information on when the grammar is used, followed by extensive practice. Each level includes an interactive CD-ROM.