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Copywriting Second Edition
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
The Reporter Who Knew Too Much
Was journalist Dorothy Kilgallen murdered for writing a tell-all book about the JFK assassination? Or was her death from an overdose of barbiturates combined with alcohol, as reported? Shaw believes Kilgallen's death has always been suspect, and unfolds a list of suspects ranging from Frank Sinatra to a Mafia don, while speculating on the possibilities of reopening the case.
Dior Glamour
A collection of the lavish and iconic gowns of Christian Dior, from the 1950s and ’60s, captured by the legendary photographer Mark Shaw. Iconic photographer Mark Shaw documented the ultra-exclusive Parisian fashion world, focusing on Paris’s long-standing top couturier Christian Dior. Shaw’s photographs—some of the first fashion photographs ever shot in color—capture the most stunning and extraordinary fashion of the era. This lavish volume embodies the glamour of that time, from rare moments of Christian Dior during fittings to editorial-style photographs of models, socialites, and actresses posing in Dior’s ballgowns, day suits, and haute couture collections. Shaw’s photojou...
Collateral Damage
If there had been no cover-up of Robert Kennedy’s complicity in the murder of Marilyn Monroe in 1962 and he had been prosecuted based on compelling evidence at the time, the assassination of JFK by Bobby’s enemies would not have happened—changing the course of history and preventing the murder of media icon Dorothy Kilgallen. In a breakthrough book that is sure to be relevant for years to come, bestselling author (The Reporter Who Knew Too Much) and distinguished historian Mark Shaw investigates the connection between the mysterious deaths of motion picture screen siren Marilyn Monroe, President John F. Kennedy, and What’s My Line? TV star and crack investigative reporter Dorothy Kil...
Hitmen for Hire
Hitmen for Hire takes the reader on a journey like no other, navigating a world of paid hitmen, informers, rogue policemen, criminal taxi bosses, gang leaders, and crooked politicians and businessmen. Criminologist Mark Shaw examines a society in which contract killings have become commonplace, looking at who arranges hits, where to find a hitman, and even what it is like to operate as a hitman – or woman. Since 1994, South Africa has seen a worrying increase in the commercialisation of murder – and has been rocked by several high-profile contract killings. Drawing on his research of over a thousand incidents of hired assassinations, from 2000 to 2016, Shaw reveals how these murders are used to exert a mafia-type control over the country's legal and illegal economic activity. Contracted assassinations, and the organised criminal activity behind them, contain sinister linkages with the upperworld, most visibly in relation to disputes over tenders and access to government resources. State security actors increasingly mediate relations between the under and upper worlds, with serious implications for the long-term success of the post-apartheid democratic project.
Denial of Justice
Why is What’s My Line? TV star and Pulitzer-Prize-nominated investigative reporter Dorothy Kilgallen one of the most feared journalists in history? Why has her threatened exposure of the truth about the JFK assassination triggered a cover-up by at least four government agencies and resulted in abuse of power at the highest levels? Denial of Justice—written in the spirit of bestselling author Mark Shaw’s gripping true crime murder mystery, The Reporter Who Knew Too Much—tells the inside story of why Kilgallen was such a threat leading up to her unsolved murder in 1965. Shaw includes facts that have never before been published, including eyewitness accounts of the underbelly of Kilgall...
The Poison Patriarch
“An unusual route into the thicket of JFK conspiracy literature.” —Kirkus Reviews Focusing for the first time on why attorney general Robert F. Kennedy wasn’t killed in 1963 instead of on why President John F. Kennedy was, Mark Shaw offers a stunning and provocative assassination theory that leads directly to the family patriarch, Joseph P. Kennedy. Mining fresh information and more than forty new interviews, Shaw weaves a spellbinding narrative involving Mafia don Carlos Marcello; Jack Ruby (Lee Harvey Oswald’s killer); Ruby’s attorney, Melvin Belli; and, ultimately, the Kennedy brothers and their father. Shaw addresses these tantalizing questions: Why, shortly after his brother...
Political Racism
Political Racism conceptualizes a distinctive form of racism - intentional, organized hostility mobilized by political actors - and examines its role in the Brexit conflict and in the rise of a new nationalist politics in the UK. In a compelling analysis the book argues that Powellite anti-immigrant racism, reinterpreted in numerical terms, was combined with anti-East European and anti-Muslim hostility to inform the Vote Leave victory. This type of racism, which has a special significance in societies where racism has been delegitimized, is shown to have further shaped the form of EU withdrawal and also the government's post-Brexit policies.
Breaking the Bombers
'Mark Shaw is the foremost analyst of organised crime in SA.' – Jonny Steinberg At the dawn of the country's brave new democracy, Cape Town was at war. Pagad, which began as a community protest action against crime, had mutated into a sinister vigilante group wreaking death and destruction across the city. Between 1996 and 2001, there were hundreds of bomb blasts – most infamously at the Planet Hollywood restaurant at the V&A Waterfront – and countless targeted hits on druglords and gang bosses. The police scrambled desperately to respond. The new ANC government was shaken. Citizens of Cape Town lived in fear. Who could save the city? Mark Shaw tells the incredible tale of how former foes – struggle cadres and the apartheid security apparatus – pulled together to break the Pagad death squads. Out of this crisis emerged the elite law enforcement unit, the Scorpions. It is a story that has never been told in full. Now many involved have broken their silence about this pivotal chapter in South Africa's history, which offers far-reaching lessons on how to deal with organised crime today.
Miscarriage of Justice
Shaw (formerly a lawyer) recounts the details of the Pollard case. He discusses Pollard's acts of espionage on behalf of the Israeli government, his trial, and his life sentence. Particular attention is given to Pollard's Zionism, his relationship to the American Jewish community, the involvement of government officials like Caspar Weinberger, and Clinton's refusal to free him. Appendices include photographs, a chronology, the U.S.-Israel security agreement, a chart comparing the sentences of various spies, and letters in support of Pollard. c. Book News Inc.
