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Copywriting Second Edition
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
The Reporter Who Knew Too Much
Was journalist Dorothy Kilgallen murdered for writing a tell-all book about the JFK assassination? Or was her death from an overdose of barbiturates combined with alcohol, as reported? Shaw believes Kilgallen's death has always been suspect, and unfolds a list of suspects ranging from Frank Sinatra to a Mafia don, while speculating on the possibilities of reopening the case.
The Poison Patriarch
Focusing for the first time on why attorney general Robert F. Kennedy wasn’t killed in 1963 instead of on why President John F. Kennedy was, Mark Shaw offers a stunning and provocative assassination theory that leads directly to the family patriarch, Joseph P. Kennedy. Mining fresh information and more than forty new interviews, Shaw weaves a spellbinding narrative involving Mafia don Carlos Marcello; Jack Ruby (Lee Harvey Oswald’s killer); Ruby’s attorney, Melvin Belli; and, ultimately, the Kennedy brothers and their father. Shaw addresses these tantalizing questions: Why, shortly after his brother’s death, did a grief-stricken RFK tell a colleague, “I thought they would get one o...
Collateral Damage
If there had been no cover-up of Robert Kennedy’s complicity in the murder of Marilyn Monroe in 1962 and he had been prosecuted based on compelling evidence at the time, the assassination of JFK by Bobby’s enemies would not have happened—changing the course of history and preventing the murder of media icon Dorothy Kilgallen. In a breakthrough book that is sure to be relevant for years to come, bestselling author (The Reporter Who Knew Too Much) and distinguished historian Mark Shaw investigates the connection between the mysterious deaths of motion picture screen siren Marilyn Monroe, President John F. Kennedy, and What’s My Line? TV star and crack investigative reporter Dorothy Kil...
The Kennedys, Photographs by Mark Shaw
For the first time, complete access has been granted to the Mark Shaw Photographic Archive in order to produce this fresh and expanded take on Shaw's classic 1964 work, The John F. Kennedys: A Family Album. Shaw developed a close friendship with the family that gave him extraordinary and informal access to their inner circle. His stunning shots from this time capture some of their most intimate and candid moments. Includes images of the campaign trail, relaxing at home with friends, entertaining at the White House and the sombre days following the assassination.
Copywriting Second Edition
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Denial of Justice
Why is What’s My Line? TV star and Pulitzer-Prize-nominated investigative reporter Dorothy Kilgallen one of the most feared journalists in history? Why has her threatened exposure of the truth about the JFK assassination triggered a cover-up by at least four government agencies and resulted in abuse of power at the highest levels? Denial of Justice—written in the spirit of bestselling author Mark Shaw’s gripping true crime murder mystery, The Reporter Who Knew Too Much—tells the inside story of why Kilgallen was such a threat leading up to her unsolved murder in 1965. Shaw includes facts that have never before been published, including eyewitness accounts of the underbelly of Kilgall...
Road to the Miracle
Soon after infamous basketball coach Bobby Knight grabbed one of Mark Shaw stepsons triggering an international media event, Shaw's 13 year marriage collapsed. Alone and confused about the future ahead, he began a spiritual journey that included seminary study and an honest appraisal of who he was how he wanted to change his life. This permitted him to love again and to then experience a true miracle that even he could not believe despite a magical life that had included being a successful criminal defense lawyer, newspaper co-publisher, television personality and prolific author. An inspiring and true story filled with stories that will surprise, amuse and move you, Road to the Miracle will...
Breaking the Bombers
'Mark Shaw is the foremost analyst of organised crime in SA.' – Jonny Steinberg At the dawn of the country's brave new democracy, Cape Town was at war. Pagad, which began as a community protest action against crime, had mutated into a sinister vigilante group wreaking death and destruction across the city. Between 1996 and 2001, there were hundreds of bomb blasts – most infamously at the Planet Hollywood restaurant at the V&A Waterfront – and countless targeted hits on druglords and gang bosses. The police scrambled desperately to respond. The new ANC government was shaken. Citizens of Cape Town lived in fear. Who could save the city? Mark Shaw tells the incredible tale of how former foes – struggle cadres and the apartheid security apparatus – pulled together to break the Pagad death squads. Out of this crisis emerged the elite law enforcement unit, the Scorpions. It is a story that has never been told in full. Now many involved have broken their silence about this pivotal chapter in South Africa's history, which offers far-reaching lessons on how to deal with organised crime today.
Hitmen for Hire
Hitmen for Hire takes the reader on a journey like no other, navigating a world of paid hitmen, informers, rogue policemen, criminal taxi bosses, gang leaders, and crooked politicians and businessmen. Criminologist Mark Shaw examines a society in which contract killings have become commonplace, looking at who arranges hits, where to find a hitman, and even what it is like to operate as a hitman – or woman. Since 1994, South Africa has seen a worrying increase in the commercialisation of murder – and has been rocked by several high-profile contract killings. Drawing on his research of over a thousand incidents of hired assassinations, from 2000 to 2016, Shaw reveals how these murders are used to exert a mafia-type control over the country's legal and illegal economic activity. Contracted assassinations, and the organised criminal activity behind them, contain sinister linkages with the upperworld, most visibly in relation to disputes over tenders and access to government resources. State security actors increasingly mediate relations between the under and upper worlds, with serious implications for the long-term success of the post-apartheid democratic project.
