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The Marketer's Handbook
The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ...
Effective Project Management
Unlock your potential and achieve breakthrough performance in project management If you're looking for a more robust approach to project management--one that recognizes the project environment and adapts accordingly--then this is the perfect resource. It not only guides you through the traditional methods, but also covers the adaptive and extreme approaches as well. You'll gain an in-depth understanding of each one and know exactly when and how to use them. You'll also be introduced to the Adaptive Project Framework, which arms you with a new project management methodology. And with the help of two new case studies, you'll be able to put these ideas into practice and experience some of the c...
Publishers Directory
Gale's Publishers Directory is your one-stop resource for exhaustive coverage of approximately 30,000 U.S. and Canadian publishers, distributors and wholesalers. Organizations profiled in the Publishers Directory represent a broad spectrum of interests, including major publishing companies; small presses (in the traditional, literary sense); groups promoting special interests from ethnic heritage to alternative medical treatments; museums and societies in the arts, science, technology, history, and genealogy; divisions within universities that issues special publications in such fields as business, literature and climate studies; religious institutions; corporations that produce important publications related to their areas of specialization; government agencies; and electronic and database publishers.
Cost Engineering
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Publishing Online for Writers
Publishing online can be a daunting prospect for any writer. This book equips aspiring writers with a range of practical skills and tactics for entering the online publishing world. It will guide readers on where and how to publish online, whether writing for magazines, journals, blogs, or podcasts. The textbook includes practical exercises for developing skills such as producing an e-book, creating an e-book marketing strategy, and building an online writer’s presence. It also features step-by-step guides, examples and checklists that help readers research and find appropriate sites to submit work to, and show how to take a completed manuscript through to publication. This textbook will appeal to students, freelance writers, creative writers, poets, novelists and anyone interested in publishing content online to promote and sell their work more effectively.
The Customer Experience Model
For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the Сustomer Experience Model (CXM). The practical application of the CX model will allow companies to create value for their customers and key stakeholders, thus generating the necessary profit and building conditions for further development. Balancing academic research and real-world applications, The Customer Experience Model provides a framework that readers can understand and utilize to implement improvements in a compa...
Modelling Complex Projects
It is widely acknowledged that traditional Project Management techniques are no longer sufficient, as projects become more complex and client's demand reduced timescales. Problems that arise include inadequate planning and risk analysis, ineffective project monitoring and control, and uninformed post-mortem analysis. Effective modelling techniques, which capture the complexities of such projects, are therefore necessary for adequate project management. This book looks at those issues, describes some modelling techniques, then discusses their merits and possible synthesis. This is the only project management book that deals with Project Modelling. Features case studies throughout. Places the various approaches to Project Modelling within a coherent framework, and gives an objective overview.
